Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

تمرين 36

The marketing team for Hickory Outdoor (see question 2) is seeking to use direct response advertising to accomplish two goals: (1) to sell specific merchandise and (2) to encourage individuals to visit the store or its Web site. Which types of direct response advertising would be the most effective Why What type of direct response offers should Hickory Outdoor make