Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

تمرين 25

Examine the following Web sites. What kind of information is provided Which component of attitude is the site designed to affect: cognitive, affective, or conative
a. Kenneth Cole (www.kennethcole.com)
b. Starbucks (www.starbucks.com)
c. Cadillac (www.cadillac.com)
d. IKEA (www.ikea.com)
e. Baby Gap (www.babygap.com)