Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

تمرين 17

A number of companies specialize in database marketing. You are the manager of a small chain of 25 restaurants. Review the Web site of each of the following companies. Outline what each company offers. Which one would be the best for your company Why
a. Database Marketing Group ( www.dbmgroup.com )
b. Advanced Marketing Consultants (www.marketing principles.com)
c. Dovetail (www.dovetaildatabase.com)