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book Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack cover

Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

النسخة 5الرقم المعياري الدولي: 978-0132538961
book Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack cover

Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

النسخة 5الرقم المعياري الدولي: 978-0132538961
تمرين 12
Describe the following terms: message theme, leverage point, appeal, and executional framework.
التوضيح
موثّق
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The message theme is an outline of the m...

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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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