Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

تمرين 17

Event marketing. The Westminster Kennel Club runs the nation's largest dog show. Go to the event's website. Review the website and prepare a brief report relating what you learned to the material on event marketing in the chapter. Make sure to describe sponsor tie-ins and other joint marketing efforts. www.westminsterkennelclub.org