حل الكتاب الأكاديمي | Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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Contemporary Marketing, 2013 Update

Contemporary Marketing, 2013 Update

النسخة 15

مؤلف: Louis Boone ,David Kurtz

الرقم المعياري الدولي: 978-1111579715

الناشر: South-Western

505 تفسيرات

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قام Chandrasekhar.41 و5,829 من الطلاب بفتح هذا الكتاب

حل الكتاب الأكاديمي | Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Chapter 1: Marketing: the Art and Science of Satisfying Customers
مجاني
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Chapter 2: Strategic Planning in Contemporary Marketing
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Chapter 3: The Marketing Environment, Ethics, and Social Responsibility
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Chapter 4: Social Media: Living in the Connected World
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Chapter 5: E-Business: Managing the Customer Experience
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Chapter 6: Consumer Behavior
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Chapter 7: Business-To-Business B2b Marketing
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Chapter 8: Global Marketing
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Chapter 9: Market Segmentation, Targeting, and Positioning
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Chapter 10: Marketing Research in the Era of Big Data
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Chapter 11: Relationship Marketing and Customer Relationship Management CRM
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Chapter 12: Product and Service Strategies
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Chapter 13: Developing and Managing Brand and Product Categories
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Chapter 14: Marketing Channels and Supply Chain Management
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Chapter 15: Retailers, Wholesalers, and Direct Marketers
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Chapter 16: Integrated Marketing Communications, Advertising, and Public Relations
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Chapter 17: Personal Selling and Sales Promotion
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Chapter 18: Pricing Concepts
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Chapter 19: Pricing Strategies
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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz