Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

تمرين 12

On your own or with a classmate, go online and research a firm such as General Mills, Ford, or Burger King to find out what kinds of consumer-oriented promotions the company is conducting for its various brands or individual products. Which promotions seem the most appealing to you as a consumer? Why? Present your findings to the class.