
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
النسخة 15الرقم المعياري الدولي: 978-1111579715
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
النسخة 15الرقم المعياري الدولي: 978-1111579715 تمرين 6
How does the BCG matrix help marketers decide which products to offer? According to the matrix, which types of products are most desirable, and why?
التوضيح
BCG matrix :
Boston Consulting Group is ...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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