Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

تمرين 12

Marketers point out that the five levels in Maslow's hierarchy of needs are sometimes combined or even bypassed by consumers making purchase decisions. Explain how each of the following could fulfill more than one need:
a. A download of "We Are the World: 25 for Haiti"
b. A retirement investment account
c. Philosophy body wash
d. Dinner at a restaurant