Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

تمرين 23

Marketing research firm services. Nielsen is one of the world's largest marketing research firms. Go to the firm's U.S. website. Assume you run a small online retailer. What types of marketing research services could a firm like Nielsen provide to your company? What are some of the benefits? http://en-us.nielsen.com