
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
النسخة 15الرقم المعياري الدولي: 978-1111579715
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
النسخة 15الرقم المعياري الدولي: 978-1111579715 تمرين 3
Select a sales forecasting method (or combination of methods) for each of the following information needs and explain your pick(s).
a. prediction of next year's sales based on last year's figures
b. prediction of next year's sales based on weighted data from the last five years
c. expected sales categorized by district and by region
d. estimated product usage for the next year by typical consumers
e. probable consumer response to a new product
a. prediction of next year's sales based on last year's figures
b. prediction of next year's sales based on weighted data from the last five years
c. expected sales categorized by district and by region
d. estimated product usage for the next year by typical consumers
e. probable consumer response to a new product
التوضيح
Definition of Sales forecasting:
Estima...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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