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book Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz cover

Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

النسخة 15الرقم المعياري الدولي: 978-1111579715
book Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz cover

Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

النسخة 15الرقم المعياري الدولي: 978-1111579715
تمرين 21
What is a line extension? Describe how one of the following might create a line extension:
a. Viva paper towels
b. Kellogg's Frosted Flakes
c. Starbucks Via coffee
d. Gain laundry detergent
التوضيح
موثّق
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Line extension:
Building up of individu...

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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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