Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

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ISO certification. The International Organization for Standardization (ISO) is responsible for the development and implementation of product standards. Go to the ISO's website and answer the following questions:
a. Who belongs to ISO and how is it administered?
b. How are ISO standards developed?
c. What are some of the advantages of ISO certification? www.iso.org