Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

تمرين 12

SWOT analysis. Visit the website of an organization whose goods and services interest you-such as Columbia Sportswear, Major League Baseball, Travelocity, Apple, or Urban Outfitters. Based on your research, create a SWOT analysis for your firm. Outline your own ideas for increasing the firm's strengths and reducing its weaknesses.