Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

تمرين 10

Price competition. Using a popular travel site, look up airfares for each of the following pairs of cities:
New York to Los Angeles
Atlanta to Detroit
Jacksonville, Florida, to Dallas
Chicago to Omaha
Denver to Albuquerque
Do some fares appear higher (on a per-mile basis) than others?
Do these differences reflect how many airlines provide nonstop service between each pair of cities? What about the impact on fares of so-called discount airlines (such as JetBlue)?
www.expedia.com
www.kayak.com