Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

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Rewards programs. Virtually all hotels and airlines have customer loyalty rewards programs. Go to the websites listed here to learn more about the rewards programs offered by Southwest Airlines and Starwood hotels. Prepare a brief report comparing the two programs. www.southwest.com/rapidrewards/overview?int=GNAVRP DRWDS disc= ss=0 www.starwoodhotels.com/preferredguest/index.html