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book Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz cover

Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

النسخة 15الرقم المعياري الدولي: 978-1111579715
book Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz cover

Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

النسخة 15الرقم المعياري الدولي: 978-1111579715
تمرين 21
Research a company such as L.L. Bean or Kraft Foods that has a number of different successful SBUs. What factors do you think make these units-and this company-successful from a marketing standpoint?
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Strategic business units (SBUs) :
A stra...

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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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