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book Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz cover

Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

النسخة 15الرقم المعياري الدولي: 978-1111579715
book Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz cover

Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

النسخة 15الرقم المعياري الدولي: 978-1111579715
تمرين 23
On your own or with a classmate, research one of the following large corporations. Select several product lines and classify each in the BCG matrix.
a. 3M
b. Johnson Johnson
c. Condé Nast Publications
d. General Electric (GE)
التوضيح
موثّق
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BCG matrix :
Boston Consulting Group is ...

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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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