
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
النسخة 15الرقم المعياري الدولي: 978-1111579715
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
النسخة 15الرقم المعياري الدولي: 978-1111579715 تمرين 23
On your own or with a classmate, research one of the following large corporations. Select several product lines and classify each in the BCG matrix.
a. 3M
b. Johnson Johnson
c. Condé Nast Publications
d. General Electric (GE)
a. 3M
b. Johnson Johnson
c. Condé Nast Publications
d. General Electric (GE)
التوضيح
BCG matrix :
Boston Consulting Group is ...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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