expand icon
book Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz cover

Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

النسخة 15الرقم المعياري الدولي: 978-1111579715
book Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz cover

Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

النسخة 15الرقم المعياري الدولي: 978-1111579715
تمرين 14
What is puffery? Where does it cross the line from ethical to unethical?
التوضيح
موثّق
like image
like image

Puffery:
These are forms of exaggerated...

close menu
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
cross icon