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book Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz cover

Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

النسخة 15الرقم المعياري الدولي: 978-1111579715
book Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz cover

Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

النسخة 15الرقم المعياري الدولي: 978-1111579715
تمرين 24
Explain why the following firms might choose a dual distribution strategy:
a. Netflix
b. Home Shopping Network
c. The Gap
التوضيح
موثّق
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Dual distribution strategy:
Dual distri...

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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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