Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

تمرين 1

Product lifecycle. Arm Hammer baking soda was first sold more than 100 years ago. Visit the Arm Hammer website. Review the history of the product and then prepare a brief report outlining how the makers of Arm Hammer baking soda have been able to extend the product's lifecycle. www.armandhammer.com