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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
النسخة 15الرقم المعياري الدولي: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
النسخة 15الرقم المعياري الدولي: 978-1111579715 تمرين 2
Building a brand. Visit the website for footwear maker Ugg to learn about its efforts at building its brand. How has Ugg answered each of the five questions listed in the chapter concerning the development of a competitive strategy? www.uggaustralia.com
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Brand building:
Brand building refers t...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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