Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

تمرين 9

Choose one of the following firms and identify which marketing channel or channels you think would be best for its goods or services. Then explain the market factors, product factors, and organizational and competitive factors contributing to your selection.
a. Barnes Noble
b. Outback Steakhouse
c. Sports Illustrated magazine
d. SeaWorld
e. Banana Republic