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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
النسخة 15الرقم المعياري الدولي: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
النسخة 15الرقم المعياري الدولي: 978-1111579715 تمرين 9
How does each of the following factors affect the decision to emphasize personal selling or advertising and sales promotion?
a. geographic market concentration
b. length of marketing channels
c. degree of product technical complexity
a. geographic market concentration
b. length of marketing channels
c. degree of product technical complexity
التوضيح
موثّق
موثّق
Personal selling:
Personal selling is t...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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