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book Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz cover

Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

النسخة 15الرقم المعياري الدولي: 978-1111579715
book Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz cover

Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

النسخة 15الرقم المعياري الدولي: 978-1111579715
تمرين 15
Over which of Porter's Five Forces do consumers have the greatest influence? Over which do they have the least? How might these factors affect a firm's overall marketing strategy?
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Porter's five force :
Porter's five for...

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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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