Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

تمرين 26

On your own or with a classmate, visit a local supermarket to find examples of promotional pricing and loss leaders. Note instances of both. Does the promotional pricing make you more likely to purchase a product? Does knowing the store uses loss-leader pricing of bananas make you more inclined to buy them? Present your findings and opinions to the class.