Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

تمرين 11

Choose one of the following goods and services and describe your strategy for taking it to the next stage in its product lifecycle. For products in the maturity or decline stage, describe a strategy for extending their lifecycle.
a. Satellite radio (growth)
b. MP3 players (maturity)
c. Text messaging (growth)
d. Pressure cookers (decline)
e. Duct tape (maturity)