Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

تمرين 5

Ajax Motor Company recently announced that it will rely less on high-volume strategies such as discounts and rebates to improve its profitability. Another strategy it will employ is to sell fewer cars to rental fleets, which eventually return the cars to Ajax for sale at low auction prices. How do these types of sales affect Ajax's profitability?