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M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
النسخة 4الرقم المعياري الدولي: 978-0077861025M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
النسخة 4الرقم المعياري الدولي: 978-0077861025 تمرين 2
Name the five stages in the consumer decision process.
2. What is the difference between a need and a want?
3. Distinguish between functional and psychological needs.
4. What are the various types of perceived risk?
5. What are the differences between compensatory and noncompensatory decision rules?
2. What is the difference between a need and a want?
3. Distinguish between functional and psychological needs.
4. What are the various types of perceived risk?
5. What are the differences between compensatory and noncompensatory decision rules?
التوضيح
موثّق
موثّق
(1)Consumer decision process:
The follo...
M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
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