تكلم مع الذكاء الاصطناعي
حل الكتاب الأكاديمي | M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
M: Marketing
M: Marketing
النسخة 4
مؤلف: Dhruv Grewal,Michael Levy
الرقم المعياري الدولي: 978-0077861025
الناشر: Mcgraw hill
57 تفسيرات
قام Habermas.34 و9,567 من الطلاب بفتح هذا الكتاب
حل الكتاب الأكاديمي | M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
Chapter 1: Overview of Marketing
مجاني
Chapter 2: Developing Marketing Strategies and a Marketing Plan
Chapter 3: Analyzing the Marketing Environment
Chapter 4: Consumer Behaviour
Chapter 5: Business-To-Business Marketing
Chapter 6: Segmentation, Targeting, and Positioning
Chapter 7: Marketing Research
Chapter 8: Developing New Products
Chapter 9: Product, Branding, and Packaging Decisions
Chapter 10: Services: the Intangible Product
Chapter 11: Pricing Concepts and Strategies: Establishing Value
Chapter 12: Distribution Channels
Chapter 13: Retailing and Omnichannel Marketing
Chapter 14: Integrated Marketing Communications
Chapter 15: Advertising, Sales Promotions, and Personal Selling
Chapter 16: Social and Mobile Marketing
Chapter 17: Global Marketing
Chapter 18: Ethics and Socially Responsible Marketing
Chapter 19: Appendix
M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
