International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen

تمرين 19

One of the challenges for African flower and foliage producers is the need to ensure that the products reach the final consumers in good quality. Must they then produce and market their own products that are more tolerant to the stresses of long shipping or continue to produce traditional European flowers which are difficult and expensive to transport?