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حل الكتاب الأكاديمي | International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
International Marketing
International Marketing
النسخة 10
مؤلف: Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
الرقم المعياري الدولي: 978-1285687162
الناشر: Cengage Learning
184 تفسيرات
قام Rao.72 و8,381 من الطلاب بفتح هذا الكتاب
حل الكتاب الأكاديمي | International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
Chapter 1: Global Environmental Drivers
مجاني
Chapter 2: International Trade Frameworks and Policy
Chapter 3: The Role of Culture
Chapter 4: The Economic Environment
Chapter 5: The Political and Legal Environment
Chapter 6: Consumer, Industrial, and Government Markets
Chapter 7: Strategic Planning
Chapter 8: Analyzing People and Markets
Chapter 9: Market Entry and Expansion
Chapter 10: Marketing Organization, Implementation, and Control
Chapter 11: Product Management and Global Brands
Chapter 12: Global Marketing of Services
Chapter 13: Advertising, Promotion, and Sales
Chapter 14: Pricing Strategies and Tactics
Chapter 15: Global Distribution and Logistics
Chapter 16: Social Networks and Communication
Chapter 17: Leadership, Corporate Social Responsibility, and Sustainability
Chapter 18: New Directions and Challenges
Chapter 19: Appendix
International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
