
International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
النسخة 10الرقم المعياري الدولي: 978-1285687162
International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
النسخة 10الرقم المعياري الدولي: 978-1285687162 تمرين 3
What is the danger in oversimplifying the globalization approach? Would you agree with the statement that "if something is working in a big way in one market, you better assume it will work in all markets"?
التوضيح
Globalization is all about when a compan...
International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
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