
International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
النسخة 10الرقم المعياري الدولي: 978-1285687162
International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
النسخة 10الرقم المعياري الدولي: 978-1285687162 تمرين 17
In order to sustain strong financial performance, what options did Essilor have? How should it expand geographically, if at all? Should its marketing strategies differ between advanced and lesser developed countries?
التوضيح
Essilor is the leading company in the ma...
International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
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