International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen

تمرين 22

Toyota had achieved the pinnacle in the U.S market by creating reliable, high-quality, fuel-economic cars. The past three years have seen that brand's superiority erode. What can Toyota do now to recapture its market share? With Toyota's new brands Venza and Yaris, can Toyota attract a new, younger market with new social media? How does Toyota break out of the stodgy styling of past brands-or should it?