Deck 2: First Decisions: From Inspiration to Implementation
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Deck 2: First Decisions: From Inspiration to Implementation
1
Tenacity refers to the knowledge that, correctly or incorrectly, has stood the test of time.
True
2
Epistemological questions address the question of how it is we know what we know.
True
3
"As age increases, social media use decreases." That statement is an example of ______.
A) a closed-ended research question
B) a one-tailed hypothesis
C) a two-tailed hypothesis
D) a null hypothesis
A) a closed-ended research question
B) a one-tailed hypothesis
C) a two-tailed hypothesis
D) a null hypothesis
B
4
The scientific method combines empiricism, ______, and ______ to advance knowledge.
A) rationalism; interpretivism
B) interpretivism; peer review
C) rationalism; positivism
D) critical theory; empiricism
A) rationalism; interpretivism
B) interpretivism; peer review
C) rationalism; positivism
D) critical theory; empiricism
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5
Which one of the following purposes of research attempts to answer "why" questions?
A) exploration
B) description
C) prediction
D) explanation
A) exploration
B) description
C) prediction
D) explanation
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6
A two-tailed hypothesis specifies:
A) the direction of the relationship between two variables
B) that there is no relationship between two variables
C) that there are two possible relationships between two variables
D) only that there is a relationship between two variables
A) the direction of the relationship between two variables
B) that there is no relationship between two variables
C) that there are two possible relationships between two variables
D) only that there is a relationship between two variables
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7
A closed-ended research question ______.
A) focuses on a direction of relationship between variables
B) does not focus on a direction of relationship between variables
C) addresses a question that has already been researched
D) defines the results the researcher expects to find
A) focuses on a direction of relationship between variables
B) does not focus on a direction of relationship between variables
C) addresses a question that has already been researched
D) defines the results the researcher expects to find
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8
"Does academic performance increase as social media use decreases?" is an example of a(n) ______.
A) null hypothesis
B) two-tailed hypothesis
C) closed-ended research question
D) open-ended research question
A) null hypothesis
B) two-tailed hypothesis
C) closed-ended research question
D) open-ended research question
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9
Open-ended research questions ask whether there is a relationship between variables.
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10
"What factors explain students' use of Twitter?" This question fulfils what research purpose?
A) exploration
B) description
C) explanation
D) prediction
A) exploration
B) description
C) explanation
D) prediction
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11
A statement about the relationships we expect to find between two or more variables is called a ______.
A) research question
B) speculation
C) hypothesis
D) interpretation
A) research question
B) speculation
C) hypothesis
D) interpretation
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12
Research is often argued to have seven major purposes. In addition to interpretation, exploration, and criticism, which of the following answers correctly identifies them?
A) validation, explanation, prediction, and control
B) description, explanation, prediction, and control
C) description, generalization, prediction, and interpretation
D) description, explanation, quantification, and control
A) validation, explanation, prediction, and control
B) description, explanation, prediction, and control
C) description, generalization, prediction, and interpretation
D) description, explanation, quantification, and control
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13
Which of the following reasons for doing research implies researching with a view to being able to manipulate human behavior?
A) exploration
B) description
C) control
D) explanation
A) exploration
B) description
C) control
D) explanation
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14
Tenacity, intuition, authority, and empiricism are all:
A) epistemologies
B) ontologies
C) philosophies
D) ideologies
A) epistemologies
B) ontologies
C) philosophies
D) ideologies
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15
The idiographic approach to communication research emphasizes ______.
A) the subjectivity and individuality of human communication
B) measurement and generalization
C) analyzing media content
D) using scientific methods
A) the subjectivity and individuality of human communication
B) measurement and generalization
C) analyzing media content
D) using scientific methods
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16
Generally, Worldview II researchers believe that human communication:
A) is objectively measurable and can be summarized in rules
B) is objectively measurable but cannot be summarized in rules
C) should be understood subjectively and can be summarized in rules
D) should be understood subjectively and cannot be summarized in rules
A) is objectively measurable and can be summarized in rules
B) is objectively measurable but cannot be summarized in rules
C) should be understood subjectively and can be summarized in rules
D) should be understood subjectively and cannot be summarized in rules
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17
"There is no relationship between academic performance and social media involvement" is an example of ______.
A) a closed-ended research question
B) a null hypothesis
C) a one-tailed hypothesis
D) a two-tailed hypothesis
A) a closed-ended research question
B) a null hypothesis
C) a one-tailed hypothesis
D) a two-tailed hypothesis
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18
Generally, Worldview I researchers believe that human communication:
A) is objectively measurable and can be summarized in rules
B) is objectively measurable but cannot be summarized in rules
C) should be understood subjectively and can be summarized in rules
D) should be understood subjectively and cannot be summarized in rules
A) is objectively measurable and can be summarized in rules
B) is objectively measurable but cannot be summarized in rules
C) should be understood subjectively and can be summarized in rules
D) should be understood subjectively and cannot be summarized in rules
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19
Rationalism asserts that knowledge is best acquired by:
A) faith and intuition
B) emotion and reason
C) meditation and insight
D) reason and factual analysis
A) faith and intuition
B) emotion and reason
C) meditation and insight
D) reason and factual analysis
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20
Closed-ended research questions predict a specific research result.
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21
Studies based on explanation attempt to answer the "why?" question.
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22
A "construct" is basically an abstract idea about communication.
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23
Academic journals are the same as magazines.
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24
Description is a legitimate purpose of research.
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25
Critical research has a goal of understanding how power is used in and through communication.
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26
Ontology questions address the question of what counts as knowledge.
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27
Induction is reasoning from observation to theory.
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28
Empiricism argues for knowledge based on experience and observation.
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29
Positivism assumes that phenomena are governed by and can be explained by rules.
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30
Rationalism asserts that knowledge is best acquired by faith rather than reason and factual analysis.
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31
A hypothesis is a question about the relationship between variables.
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32
Ontological questions address the nature of what we study and what it is that language actually refers to.
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33
Deduction is reasoning from theory to observation.
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34
Worldview has no influence on how researchers frame their research questions.
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35
Descriptive questions attempt to answer the "why?" question.
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36
Closed-ended research questions ask whether there is a specific direction of relationship between variables.
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37
Researchers will only use inductive or deductive reasoning.
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38
A research question is a statement about the relationships you expect to find between two variables.
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39
Authority is the way of knowing that comes because someone said it.
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40
Intuition is the instinct that says "this just feels right."
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41
Explain the difference between nomothetic and idiographic approaches to communication research.
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42
Briefly define induction, deduction, and abduction.
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43
What are the advantages and disadvantages of using a hypothesis in your research over a research question?
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44
List and describe the concepts of communication metatheory.
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45
Scientific methods often combine control, tenacity, and exploration.
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46
Explain the exploration reason for doing research.
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47
A one-tailed hypothesis states the direction of the relationship between variables.
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48
You have a research interest in children and television advertising. Discuss how a research study is designed to describe how their response to advertising might differ from a study designed to predict how they respond to advertising.
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49
Explain the role epistemology has in research.
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50
Briefly explain the differences between Worldview I and Worldview II.
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51
Why is operationalization an important part of designing a research study?
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52
Explain briefly what is meant by tenacity, intuition, authority, and empiricism.
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53
Open-ended research questions offer more flexibility than one-tailed hypotheses.
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54
When can a researcher make generalizations about human communication?
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55
A null hypothesis shows no relationship between variables.
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56
What are the pros of starting research from others' work?
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57
Discuss the pros and cons of starting a communication research project with a specific research question as opposed to having no question.
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58
Why it is not suggested to start your project by choosing the method you like the most?
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59
Explain the difference between starting research deductively versus inductively.
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