Deck 2: First Decisions: From Inspiration to Implementation

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Question
Tenacity refers to the knowledge that, correctly or incorrectly, has stood the test of time.
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Question
Epistemological questions address the question of how it is we know what we know.
Question
"As age increases, social media use decreases." That statement is an example of ______.

A) a closed-ended research question
B) a one-tailed hypothesis
C) a two-tailed hypothesis
D) a null hypothesis
Question
The scientific method combines empiricism, ______, and ______ to advance knowledge.

A) rationalism; interpretivism
B) interpretivism; peer review
C) rationalism; positivism
D) critical theory; empiricism
Question
Which one of the following purposes of research attempts to answer "why" questions?

A) exploration
B) description
C) prediction
D) explanation
Question
A two-tailed hypothesis specifies:

A) the direction of the relationship between two variables
B) that there is no relationship between two variables
C) that there are two possible relationships between two variables
D) only that there is a relationship between two variables
Question
A closed-ended research question ______.

A) focuses on a direction of relationship between variables
B) does not focus on a direction of relationship between variables
C) addresses a question that has already been researched
D) defines the results the researcher expects to find
Question
"Does academic performance increase as social media use decreases?" is an example of a(n) ______.

A) null hypothesis
B) two-tailed hypothesis
C) closed-ended research question
D) open-ended research question
Question
Open-ended research questions ask whether there is a relationship between variables.
Question
"What factors explain students' use of Twitter?" This question fulfils what research purpose?

A) exploration
B) description
C) explanation
D) prediction
Question
A statement about the relationships we expect to find between two or more variables is called a ______.

A) research question
B) speculation
C) hypothesis
D) interpretation
Question
Research is often argued to have seven major purposes. In addition to interpretation, exploration, and criticism, which of the following answers correctly identifies them?

A) validation, explanation, prediction, and control
B) description, explanation, prediction, and control
C) description, generalization, prediction, and interpretation
D) description, explanation, quantification, and control
Question
Which of the following reasons for doing research implies researching with a view to being able to manipulate human behavior?

A) exploration
B) description
C) control
D) explanation
Question
Tenacity, intuition, authority, and empiricism are all:

A) epistemologies
B) ontologies
C) philosophies
D) ideologies
Question
The idiographic approach to communication research emphasizes ______.

A) the subjectivity and individuality of human communication
B) measurement and generalization
C) analyzing media content
D) using scientific methods
Question
Generally, Worldview II researchers believe that human communication:

A) is objectively measurable and can be summarized in rules
B) is objectively measurable but cannot be summarized in rules
C) should be understood subjectively and can be summarized in rules
D) should be understood subjectively and cannot be summarized in rules
Question
"There is no relationship between academic performance and social media involvement" is an example of ______.

A) a closed-ended research question
B) a null hypothesis
C) a one-tailed hypothesis
D) a two-tailed hypothesis
Question
Generally, Worldview I researchers believe that human communication:

A) is objectively measurable and can be summarized in rules
B) is objectively measurable but cannot be summarized in rules
C) should be understood subjectively and can be summarized in rules
D) should be understood subjectively and cannot be summarized in rules
Question
Rationalism asserts that knowledge is best acquired by:

A) faith and intuition
B) emotion and reason
C) meditation and insight
D) reason and factual analysis
Question
Closed-ended research questions predict a specific research result.
Question
Studies based on explanation attempt to answer the "why?" question.
Question
A "construct" is basically an abstract idea about communication.
Question
Academic journals are the same as magazines.
Question
Description is a legitimate purpose of research.
Question
Critical research has a goal of understanding how power is used in and through communication.
Question
Ontology questions address the question of what counts as knowledge.
Question
Induction is reasoning from observation to theory.
Question
Empiricism argues for knowledge based on experience and observation.
Question
Positivism assumes that phenomena are governed by and can be explained by rules.
Question
Rationalism asserts that knowledge is best acquired by faith rather than reason and factual analysis.
Question
A hypothesis is a question about the relationship between variables.
Question
Ontological questions address the nature of what we study and what it is that language actually refers to.
Question
Deduction is reasoning from theory to observation.
Question
Worldview has no influence on how researchers frame their research questions.
Question
Descriptive questions attempt to answer the "why?" question.
Question
Closed-ended research questions ask whether there is a specific direction of relationship between variables.
Question
Researchers will only use inductive or deductive reasoning.
Question
A research question is a statement about the relationships you expect to find between two variables.
Question
Authority is the way of knowing that comes because someone said it.
Question
Intuition is the instinct that says "this just feels right."
Question
Explain the difference between nomothetic and idiographic approaches to communication research.
Question
Briefly define induction, deduction, and abduction.
Question
What are the advantages and disadvantages of using a hypothesis in your research over a research question?
Question
List and describe the concepts of communication metatheory.
Question
Scientific methods often combine control, tenacity, and exploration.
Question
Explain the exploration reason for doing research.
Question
A one-tailed hypothesis states the direction of the relationship between variables.
Question
You have a research interest in children and television advertising. Discuss how a research study is designed to describe how their response to advertising might differ from a study designed to predict how they respond to advertising.
Question
Explain the role epistemology has in research.
Question
Briefly explain the differences between Worldview I and Worldview II.
Question
Why is operationalization an important part of designing a research study?
Question
Explain briefly what is meant by tenacity, intuition, authority, and empiricism.
Question
Open-ended research questions offer more flexibility than one-tailed hypotheses.
Question
When can a researcher make generalizations about human communication?
Question
A null hypothesis shows no relationship between variables.
Question
What are the pros of starting research from others' work?
Question
Discuss the pros and cons of starting a communication research project with a specific research question as opposed to having no question.
Question
Why it is not suggested to start your project by choosing the method you like the most?
Question
Explain the difference between starting research deductively versus inductively.
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Deck 2: First Decisions: From Inspiration to Implementation
1
Tenacity refers to the knowledge that, correctly or incorrectly, has stood the test of time.
True
2
Epistemological questions address the question of how it is we know what we know.
True
3
"As age increases, social media use decreases." That statement is an example of ______.

A) a closed-ended research question
B) a one-tailed hypothesis
C) a two-tailed hypothesis
D) a null hypothesis
B
4
The scientific method combines empiricism, ______, and ______ to advance knowledge.

A) rationalism; interpretivism
B) interpretivism; peer review
C) rationalism; positivism
D) critical theory; empiricism
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5
Which one of the following purposes of research attempts to answer "why" questions?

A) exploration
B) description
C) prediction
D) explanation
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Unlock for access to all 59 flashcards in this deck.
Unlock Deck
k this deck
6
A two-tailed hypothesis specifies:

A) the direction of the relationship between two variables
B) that there is no relationship between two variables
C) that there are two possible relationships between two variables
D) only that there is a relationship between two variables
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Unlock for access to all 59 flashcards in this deck.
Unlock Deck
k this deck
7
A closed-ended research question ______.

A) focuses on a direction of relationship between variables
B) does not focus on a direction of relationship between variables
C) addresses a question that has already been researched
D) defines the results the researcher expects to find
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Unlock for access to all 59 flashcards in this deck.
Unlock Deck
k this deck
8
"Does academic performance increase as social media use decreases?" is an example of a(n) ______.

A) null hypothesis
B) two-tailed hypothesis
C) closed-ended research question
D) open-ended research question
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9
Open-ended research questions ask whether there is a relationship between variables.
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10
"What factors explain students' use of Twitter?" This question fulfils what research purpose?

A) exploration
B) description
C) explanation
D) prediction
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Unlock for access to all 59 flashcards in this deck.
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11
A statement about the relationships we expect to find between two or more variables is called a ______.

A) research question
B) speculation
C) hypothesis
D) interpretation
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Unlock for access to all 59 flashcards in this deck.
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k this deck
12
Research is often argued to have seven major purposes. In addition to interpretation, exploration, and criticism, which of the following answers correctly identifies them?

A) validation, explanation, prediction, and control
B) description, explanation, prediction, and control
C) description, generalization, prediction, and interpretation
D) description, explanation, quantification, and control
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Unlock for access to all 59 flashcards in this deck.
Unlock Deck
k this deck
13
Which of the following reasons for doing research implies researching with a view to being able to manipulate human behavior?

A) exploration
B) description
C) control
D) explanation
Unlock Deck
Unlock for access to all 59 flashcards in this deck.
Unlock Deck
k this deck
14
Tenacity, intuition, authority, and empiricism are all:

A) epistemologies
B) ontologies
C) philosophies
D) ideologies
Unlock Deck
Unlock for access to all 59 flashcards in this deck.
Unlock Deck
k this deck
15
The idiographic approach to communication research emphasizes ______.

A) the subjectivity and individuality of human communication
B) measurement and generalization
C) analyzing media content
D) using scientific methods
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Unlock for access to all 59 flashcards in this deck.
Unlock Deck
k this deck
16
Generally, Worldview II researchers believe that human communication:

A) is objectively measurable and can be summarized in rules
B) is objectively measurable but cannot be summarized in rules
C) should be understood subjectively and can be summarized in rules
D) should be understood subjectively and cannot be summarized in rules
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Unlock for access to all 59 flashcards in this deck.
Unlock Deck
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17
"There is no relationship between academic performance and social media involvement" is an example of ______.

A) a closed-ended research question
B) a null hypothesis
C) a one-tailed hypothesis
D) a two-tailed hypothesis
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Unlock for access to all 59 flashcards in this deck.
Unlock Deck
k this deck
18
Generally, Worldview I researchers believe that human communication:

A) is objectively measurable and can be summarized in rules
B) is objectively measurable but cannot be summarized in rules
C) should be understood subjectively and can be summarized in rules
D) should be understood subjectively and cannot be summarized in rules
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Unlock for access to all 59 flashcards in this deck.
Unlock Deck
k this deck
19
Rationalism asserts that knowledge is best acquired by:

A) faith and intuition
B) emotion and reason
C) meditation and insight
D) reason and factual analysis
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k this deck
20
Closed-ended research questions predict a specific research result.
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k this deck
21
Studies based on explanation attempt to answer the "why?" question.
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k this deck
22
A "construct" is basically an abstract idea about communication.
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k this deck
23
Academic journals are the same as magazines.
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24
Description is a legitimate purpose of research.
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25
Critical research has a goal of understanding how power is used in and through communication.
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26
Ontology questions address the question of what counts as knowledge.
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27
Induction is reasoning from observation to theory.
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28
Empiricism argues for knowledge based on experience and observation.
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29
Positivism assumes that phenomena are governed by and can be explained by rules.
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30
Rationalism asserts that knowledge is best acquired by faith rather than reason and factual analysis.
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k this deck
31
A hypothesis is a question about the relationship between variables.
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32
Ontological questions address the nature of what we study and what it is that language actually refers to.
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k this deck
33
Deduction is reasoning from theory to observation.
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34
Worldview has no influence on how researchers frame their research questions.
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35
Descriptive questions attempt to answer the "why?" question.
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36
Closed-ended research questions ask whether there is a specific direction of relationship between variables.
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37
Researchers will only use inductive or deductive reasoning.
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38
A research question is a statement about the relationships you expect to find between two variables.
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39
Authority is the way of knowing that comes because someone said it.
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40
Intuition is the instinct that says "this just feels right."
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41
Explain the difference between nomothetic and idiographic approaches to communication research.
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42
Briefly define induction, deduction, and abduction.
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43
What are the advantages and disadvantages of using a hypothesis in your research over a research question?
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44
List and describe the concepts of communication metatheory.
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45
Scientific methods often combine control, tenacity, and exploration.
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k this deck
46
Explain the exploration reason for doing research.
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47
A one-tailed hypothesis states the direction of the relationship between variables.
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k this deck
48
You have a research interest in children and television advertising. Discuss how a research study is designed to describe how their response to advertising might differ from a study designed to predict how they respond to advertising.
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Unlock for access to all 59 flashcards in this deck.
Unlock Deck
k this deck
49
Explain the role epistemology has in research.
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50
Briefly explain the differences between Worldview I and Worldview II.
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51
Why is operationalization an important part of designing a research study?
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52
Explain briefly what is meant by tenacity, intuition, authority, and empiricism.
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53
Open-ended research questions offer more flexibility than one-tailed hypotheses.
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k this deck
54
When can a researcher make generalizations about human communication?
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55
A null hypothesis shows no relationship between variables.
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56
What are the pros of starting research from others' work?
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57
Discuss the pros and cons of starting a communication research project with a specific research question as opposed to having no question.
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58
Why it is not suggested to start your project by choosing the method you like the most?
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59
Explain the difference between starting research deductively versus inductively.
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