Deck 3: Sustainable Marketing: Social Responsibility and Ethics

Question 1

________ calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.
Sustainable marketing
Innovation
The marketing concept
Global marketing
The strategic planning concept

Answer 1

Sustainable marketing

Question 2

The marketing concept recognizes that organizations thrive from day to day by determining ________ of target group customers and fulfilling those more effectively and efficiently than competitors do.
demands
needs and wants
innovations
personal benefits
social benefits

Answer 2

needs and wants

Question 3

Critics point out that in the drug industry, where a pill costing five cents to make may cost the consumer $2 to buy.This is an example of which of the following?
deceptive advertising
redlining
excessive markups
high-pressure selling
shoddy products

Answer 3

excessive markups

Question 4

A major step in regulating "unfair or deceptive acts or practices" was the development of the ________.
Grusko Act
Competition Bureau
Canadian Commerce Commission
Industry Act
Business Improvement Bureau

Question 5

Deceptive promotion differs from deceptive pricing in that deceptive promotion overstates the product's ________ or ________.
true price; performance
features; performance
packaging; costs
design; features
availability; package contents

Question 6

Marketers respond to charges of planned obsolescence with the following:
Consumers lead change and innovation.
The product sells itself.
The product will eventually wear out anyway.
For most technical products, customers want the latest innovations, even if the older model still works.
Companies do not want to lose their brands.

Question 7

The ________ specifically focuses on future company needs rather than both future company and future customer needs.
societal marketing concept
strategic planning concept
sustainable marketing concept
marketing concept
consumer business concept

Question 8

Critics claim that companies in the ________ industries introduce planned streams of new products that make older models obsolete, a form of planned obsolescence that harms consumers.
services
housing and construction
food and beverage
consumer electronics and computer
financial and entertainment

Question 9

Deceptive marketing practices fall into three groups: deceptive ________, deceptive ________, and deceptive ________.
product; pricing; promotion
pricing; promotion; placement
pricing; promotion; packaging
packaging; product; promotion
product; packaging; placement

Question 10

Critics have charged that some companies intentionally manufacture their products with materials or components that cause the product to need to be replaced before it actually should need replacement.What is this called?
product failure
short-term planning
planned obsolescence
nonfunctional warranty
expressed dissatisfaction

Question 11

Advertising "puffery" is a term for ________.
a straightforward promotional message
innocent exaggeration for effect
emotional appeals to consumers
subliminal appeals to consumers
value-added promotions

Question 12

Critics charge that high advertising and promotion costs unnecessarily increase retail prices.Marketers would most likely respond to this criticism by arguing that advertising adds ________.
only psychological value
value by providing information about product availability and merits of a brand
quality to the product
functional value to the product
economic value to the product

Question 13

In which of the following scenarios would high-pressure selling tactics typically be most advantageous for marketers?
selling situations with long-time customers
selling situations with new customers with a high likelihood of becoming repeat customers
selling situations with a company's most highly valued customers
one-time selling situations
selling situations with dissatisfied customers

Question 14

A long-standing charge against intermediaries is that they mark up prices beyond the ________.
value of their services
delivery charges
going market price
range most Canadians can afford to pay
resale value

Question 15

Many critics charge that the North American marketing system causes ________ to be higher than they would be under more "sensible" systems.
imports
exports
prices
product safety measures
employee morals

Question 16

________ persuades people to buy goods they had no thought of buying.
Sustainable marketing
High-pressure selling
Deceptive placement
Redlining
Reverse redlining

Question 17

Planned obsolescence might involve which of the following?
the use of safe materials
changing consumer styles
the holding back of attractive functional features, then introducing them later to make older models obsolete
the use of materials that will rust
the use of components that will break

Question 18

Companies that "greenwash" __________.
are environmentally friendly and have policies already in place to help protect the environment
are not environmentally friendly but strive to implement environmentally friendly practices
claim to be environmentally friendly but do not do what they claim to be doing
practice societal marketing
practice sustainable marketing

Question 19

Critics of the North American economic marketing system have charged that marketers have created a culture in which people are judged by what they ________.
are
own
do
know
avoid

Question 20

Critics of the marketing system are most likely to charge that intermediaries ________.
are too few in number
are inefficient
provide only necessary services
underprice their services
are too competitive

Question 21

The high failure rate of new products shows that companies are not able to ________.
control demand
advertise enough
find manufacturers
find outlets
identify consumer needs

Question 22

A second option to restore the balance between private and public goods is to make the consumers pay the ________ costs.
promotional
cultural
environmental
social
safety

Question 23

The two major movements to keep business in line are environmentalism and ________.
consumer activism
protectionism
antimonopoly legislation
regulating interstate commerce
innovation

Question 24

Consumer advocates call for which of the following additional consumer rights?
The right to be protected from all marketing messages.
The right to be well informed about important product aspects.
The right to be protected against high prices.
The right to influence marketing practices.
The right to influence products.

Question 25

The overselling of private goods results in ________, such as cars causing traffic jams, air pollution, injuries, and deaths.
cultural pollution
misdirected funding
social costs
materialism
opportunity costs

Question 26

Setting prices below cost, threatening to cut off business with suppliers, and discouraging the purchase of a competitor's products are all examples of ________.
routine competition
excessive materialism
unfair competitive marketing practices
acquisitions
barriers to entering a market

Question 27

To restore the balance between private and public goods, producers could be required to bear the full ________ costs of their operations.
promotional
cultural
environmental
social
safety

Question 28

________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.
Environmentalism
The Charter of Rights and Freedoms
Grassroots politics
Consumer activism
The Human Relations Movement

Question 29

Which of the following is a potential advantage of the practice of acquisition?
The acquiring company can gain economies of scale.
Acquisitions require little government oversight.
An acquired company may improve the efficiency of an acquiring company.
An industry might become more competitive after an acquisition.
Acquisitions create work for government regulators.

Question 30

In response to charges of ________, marketers point out that advertising makes much of television and radio free to users and also keeps down the cost of magazines and newspapers.
too few social costs
creating false wants
creating too much materialism
high promotion costs
cultural pollution

Question 31

Marketers are most effective when they appeal to ________ rather than when they ________.
exciting new inventions; use old ones
teenagers; target older people
existing wants; attempt to create new ones
emotions; appeal to actual needs
the mass market; appeal to market segments

Question 32

Patents and heavy promotional spending are sometimes used to ________.
acquire smaller companies
bear the social costs of their operations
set up barriers for potential competitors wanting to enter the industry
achieve economies of scale
offset cultural pollution

Question 33

It is most accurate to say that the recent recession has resulted in which of the following?
an overselling of private goods
a widespread disbelief in the possibility of achieving prosperity
a decline in conspicuous spending
an increase in materialism
the elimination of false wants

Question 34

According to the authors, which of the following is an example of cultural pollution?
commercial businesses
opinion editorials in magazines
street signs in an urban area
billboards on truck trailers
spam in an email inbox

Question 35

The first organized consumer movement in North America took place in the early 1900s.It was fueled by which of the following?
rising prices
worsening economic conditions
unsafe merchandise
scandals in the automotive industry
a populous government

Question 36

Critics say marketing is seen as creating false wants that benefit ________ more than ________.
consumers; industry
industry; consumers
stores; manufacturers
exporters; importers
independent sellers; chain stores

Question 37

Which of the following is most responsible for the shrinking number of competitors in almost every major industry?
declining materialism and a return to more basic values
acquisition of competitors
patents that create barriers to entry
unfair antitrust regulations
predatory pricing

Question 38

Critics charge that a company's marketing practices can harm other companies and reduce competition among companies.Problems involved include which of the following?
competitor's acquisitions
marketing practices that create barriers to entry
marketing practices that confuse consumers
highly competitive marketing practices
B and D

Question 39

Cultural pollution can also be referred to as ________.
commercial noise
air pollution
language barriers
a marketer's inability to identify a target market
zipping or zapping

Question 40

Which of the following is a traditional sellers' right?
the right to charge any price, provided that no discrimination exists among similar buyers
the right to be well informed
the right to sell consumer information
the right to use any buying incentive programs
the right to introduce any product in any size and style

Question 41

________ is an organized movement of concerned citizens and government agencies to protect and improve people's current and future living environment.
Consumer activism
Environmentalism
Social responsibility
Enlightened marketing
Sense-of-mission marketing

Question 42

Proposals related to the consumer's right to ________ include controlling the ingredients that go into certain products and reducing the level of advertising "noise."
not buy a product that is offered for sale
expect the product to perform as claimed
be well informed about important aspects of the product
be protected against questionable marketing practices
influence products and marketing practices in ways that will improve quality of life

Question 43

Which sustainable marketing principle emphasizes building long-run consumer loyalty and relationships?
environmentalist
innovative
customer-value
consumerist
market-oriented

Question 44

Design for environment (DFE) involves thinking ahead in the design stage to create products that are easier to reuse, recycle, or ________.
service
recover
maintain
export
store

Question 45

Minimizing pollution from production and all environmental impacts throughout the full product life cycle is called ________.
green marketing
design for environment (DFE)
product stewardship
environmental sustainability
pollution prevention

Question 46

The ________ in North America came about because of concern for acid rain, toxic wastes, litter, and the damage caused by strip mining and forest depletion.
first wave of modern environmentalism
second wave of modern environmentalism
current wave of environmentalism
second wave of consumerism
first wave of enlightened marketing

Question 47

Xavier Rentals, Inc., is now looking into the future and working internally on the third level of environmental sustainability, which is called ________.
sustainable vision
new clean technology
corporate citizenship
green marketing
greening activity

Question 48

Creating barriers to entry and predatory competition are both ________ decisions made by marketers that may be called into question under the law.
advertising
product
packaging
channel
competitive relations

Question 49

Environmentalists assert that the marketing system's goal should be to maximize ________.
consumer protection
consumer satisfaction
life quality
consumer choice
consumption

Question 50

When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is practicing ________ marketing.
value
societal
sense-of-mission
consumer-oriented
customer-value

Question 51

As international trade barriers come down and global markets expand, environmental issues are having ________ impact on international trade.
a neutral
a slowly declining
a smaller
a greater
more impact on cultural differences and less

Question 52

The concept of ________ holds that a company's marketing should support the best long-run performance of the marketing system.
consumerism
global marketing
sustainable marketing
the free enterprise system
consumer-oriented marketing

Question 53

What do most companies today focus on when it comes to protecting the environment?
investing heavily in pollution prevention
practicing product stewardship
developing a sustainable vision
investing heavily in environmental technology
biodegradability

Question 54

Some firms define their purpose in narrow product terms.Others that define their purpose in broad social terms follow ________.
societal marketing
sense-of-mission marketing
consumer-oriented marketing
customer-value marketing
innovative marketing

Question 55

Companies can develop ________ to serve as a guide to the future, laying out how the company's products and services, processes, and policies must evolve and what new technologies must be developed to get there.
design for the environment (DFE) practices
cradle-to-grave practices
pollution prevention
product stewardship
a sustainability vision

Question 56

Innovative marketing is ________.
a principle of environmentalism
based on the consumer's point of view
the attempt to continuously seek product and marketing improvements
defined in broad social terms
a marketing concept that places the emphasis on building customer relationships

Question 57

________ is a management approach that involves developing strategies that both sustain the environment and produce profits for the company.
Consumerism
Environmentalism
Environmental sustainability
Social responsibility
Ethical decision making

Question 58

What are deficient products?
products that have neither immediate appeal nor long-run benefits
products that give high immediate satisfaction but only hurt consumers in the long run
products that have low appeal but may benefit consumers in the long run
products that are either unsafe or inferior
any product in the decline stage of the product life cycle

Question 59

Companies emphasizing ________ are developing "green marketing" programs that develop ecologically safer products, recyclable and biodegradable packaging, more energy-efficient operations, and better pollution controls.
pollution prevention
product stewardship
"beyond greening"
new clean technology
sustainability vision

Question 60

Which of the following is a sustainable marketing principle?
product-oriented marketing
customer-value marketing
international marketing
value marketing
cultural marketing

Question 61

A company that makes products that give high immediate satisfaction but may hurt consumers in the long run makes ________ products.
deficient
pleasing
salutary
desirable
threatening

Question 62

The success of the Tom Dennis Ford dealership has been built largely on return customers and word-of-mouth recommendations.The majority of sales are made to customers who have purchased a vehicle at the dealership before or who know someone who had a positive experience purchasing a vehicle there.The sales force at the Tom Dennis Ford dealership most likely knows that using high-pressure selling does not work if the dealership wants to ________.
achieve short-term gains
move last year's models
obey local and federal law
build long-term relationships with customers
maintain a database

Question 63

Companies must decide what principle they should use as a guide on issues of ethics and social responsibility.Which one of the following is likely to be the LEAST common philosophy to accomplish this end?
Let the free market decide.
Let the legal system decide.
Let history decide.
Let individual managers decide.
Let individual companies decide.

Question 64

The societal marketing challenge for makers of which type of product is to add long-run benefits without reducing the product's pleasing qualities?
salutary
desirable
pleasing
durable
deficient

Question 65

Which of the following is the best example of a desirable product?
healthy and delicious breakfast food
cigarettes
effective but bad-tasting medicine
junk food
dental insurance

Question 66

One major issue in foreign trade is bribery.According to a study by the World Bank bribery and corruption are LEAST likely to be a problem in which of the following countries?
Russia
China
Iraq
New Zealand
Haiti

Question 67

Recently, a class-action lawsuit was brought against McDonald's, charging that its food has contributed to the nationwide obesity epidemic.The suit was eventually dismissed, but many critics continue to point out the health dangers of many "fast food" menu items.These critics are concerned that the fast food industry is pushing ________.
high-pressure selling
deceptive promotions
deceptive pricing
deceptive packaging
harmful products

Question 68

Buyers have rights.Which of the following is not a buyer's rights in Canada?
the right not to buy a product that is offered for a sale
the right to expect the product to be safe
the right to refuse to buy
the right to expect the product to perform as claimed
the right to a 20-day money-back guarantee

Question 69

A heavily promoted brand of flu medicine sells for much more than a virtually identical store-branded product.Critics would likely charge that promotion for the branded flu medicine adds only ________ to the product rather than functional value.
consistency
strength
psychological value
quality
informational value

Question 70

________ products give both high immediate satisfaction and high long-run benefits.
Deficient
Pleasing
Desirable
Salutary
Threatening

Question 71

Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets.New merchandise with a very different look is rolled out each season and heavily promoted as the "must-have" style in a variety of media.Trendy Teens could most easily be criticized for which of the following?
deceptive promotions
shoddy products
high-pressure selling
poor service to disadvantaged consumers
planned obsolescence

Question 72

The societal marketing challenge for makers of which type of product is to add some pleasing qualities so that it will become more desirable in the consumers' minds?
salutary
desirable
pleasing
durable
aesthetic

Question 73

Which of the following advertising situations would LEAST likely be considered "puffery"?
Mr.Clean coming to a housewife's rescue
instantly toned thighs and legs as a result of using the Thigh Master for only 15 minutes each day
children growing into attractive adults as a result of drinking milk
a retired couple drinking a vitamin and protein shake and then going bicycling
a sleepy mom who wakes up to a gray day, drinks a cup of coffee, and then looks out her window to see golden sunshine, beautiful flowers blooming, songbirds singing, and a rainbow on the horizon

Question 74

Albatross Enterprises was accused of deceptive pricing.Which of the following explains what might have happened?
Albatross refused to advertise sale prices in the local paper.
Albatross lured customers to the store for a bargain that is out of stock.
Albatross advertised a large price reduction from a phony high retail list price.
Albatross misrepresented a product's features in an ad.
any of the above

Question 75

It is most accurate to say that within a company, ethics and social responsibility require a ________.
future-looking approach
total corporate commitment
separate budget
time commitment that most firms do not have
high-level ethical officer

Question 76

In societal marketing, the ideal goal for companies is to turn all of their products into ________ ones.
salutary ones
desirable ones
pleasing ones
durable ones
serviceable ones

Question 77

Which of the following statements is not true?
Bribery is illegal in Canada.
Kickbacks are illegal in Canada.
Different countries have different levels of corruption.
A Canadian company must lower its ethical standards to compete effectively in countries with low standards.
Worldwide bribery is a large "business," constituting over $1 trillion per year.

Question 78

Examples of pleasing products include ________.
cigarettes and junk food
dental services and medications
seat belts and air bags
fruits and vegetables
none of the above

Question 79

The Canadian Marketing Association has created a mission statement that includes which of the following?
responsible growth of marketing
fairness
citizenship
competitiveness
responsibility

Question 80

Hart's Department Store was accused of deceptive promotion.Which of the following best explains what might have happened?
Hart's refused to advertise sale prices in the local paper.
Hart's lured customers to the store for a bargain that is out of stock.
Hart's advertised a large price reduction from a phony high retail list price.
Hart's used misleading labeling.
A and D