Question 1

________ calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.
Sustainable marketing
Innovation
The marketing concept
Global marketing
The strategic planning concept

Accepted Answer

Sustainable marketing

Question 2

The marketing concept recognizes that organizations thrive from day to day by determining ________ of target group customers and fulfilling those more effectively and efficiently than competitors do.
demands
needs and wants
innovations
personal benefits
social benefits

Accepted Answer

needs and wants

Question 3

Critics point out that in the drug industry, where a pill costing five cents to make may cost the consumer $2 to buy.This is an example of which of the following?
deceptive advertising
redlining
excessive markups
high-pressure selling
shoddy products

Accepted Answer

excessive markups

Question 4

A major step in regulating "unfair or deceptive acts or practices" was the development of the ________.
Grusko Act
Competition Bureau
Canadian Commerce Commission
Industry Act
Business Improvement Bureau

Accepted Answer

The answer of A major step in regulating "unfair or...

Question 5

Deceptive promotion differs from deceptive pricing in that deceptive promotion overstates the product's ________ or ________.
true price; performance
features; performance
packaging; costs
design; features
availability; package contents

Accepted Answer

The answer of Deceptive promotion differs from deceptive pricing in...

Question 6

Marketers respond to charges of planned obsolescence with the following:
Consumers lead change and innovation.
The product sells itself.
The product will eventually wear out anyway.
For most technical products, customers want the latest innovations, even if the older model still works.
Companies do not want to lose their brands.

Accepted Answer

The answer of Marketers respond to charges of planned obsolescence...

Question 7

The ________ specifically focuses on future company needs rather than both future company and future customer needs.
societal marketing concept
strategic planning concept
sustainable marketing concept
marketing concept
consumer business concept

Accepted Answer

The answer of The ________ specifically focuses on future company...

Question 8

Critics claim that companies in the ________ industries introduce planned streams of new products that make older models obsolete, a form of planned obsolescence that harms consumers.
services
housing and construction
food and beverage
consumer electronics and computer
financial and entertainment

Accepted Answer

The answer of Critics claim that companies in the ________...

Question 9

Deceptive marketing practices fall into three groups: deceptive ________, deceptive ________, and deceptive ________.
product; pricing; promotion
pricing; promotion; placement
pricing; promotion; packaging
packaging; product; promotion
product; packaging; placement

Accepted Answer

The answer of Deceptive marketing practices fall into three groups:...

Question 10

Critics have charged that some companies intentionally manufacture their products with materials or components that cause the product to need to be replaced before it actually should need replacement.What is this called?
product failure
short-term planning
planned obsolescence
nonfunctional warranty
expressed dissatisfaction

Accepted Answer

The answer of Critics have charged that some companies intentionally...

Question 11

Advertising "puffery" is a term for ________.
a straightforward promotional message
innocent exaggeration for effect
emotional appeals to consumers
subliminal appeals to consumers
value-added promotions

Accepted Answer

The answer of Advertising "puffery" is a term for ________.
a...

Question 12

Critics charge that high advertising and promotion costs unnecessarily increase retail prices.Marketers would most likely respond to this criticism by arguing that advertising adds ________.
only psychological value
value by providing information about product availability and merits of a brand
quality to the product
functional value to the product
economic value to the product

Accepted Answer

The answer of Critics charge that high advertising and promotion...

Question 13

In which of the following scenarios would high-pressure selling tactics typically be most advantageous for marketers?
selling situations with long-time customers
selling situations with new customers with a high likelihood of becoming repeat customers
selling situations with a company's most highly valued customers
one-time selling situations
selling situations with dissatisfied customers

Accepted Answer

The answer of In which of the following scenarios would...

Question 14

A long-standing charge against intermediaries is that they mark up prices beyond the ________.
value of their services
delivery charges
going market price
range most Canadians can afford to pay
resale value

Accepted Answer

The answer of A long-standing charge against intermediaries is that...

Question 15

Many critics charge that the North American marketing system causes ________ to be higher than they would be under more "sensible" systems.
imports
exports
prices
product safety measures
employee morals

Accepted Answer

The answer of Many critics charge that the North American...

Question 16

________ persuades people to buy goods they had no thought of buying.
Sustainable marketing
High-pressure selling
Deceptive placement
Redlining
Reverse redlining

Accepted Answer

The answer of ________ persuades people to buy goods they...

Question 17

Planned obsolescence might involve which of the following?
the use of safe materials
changing consumer styles
the holding back of attractive functional features, then introducing them later to make older models obsolete
the use of materials that will rust
the use of components that will break

Accepted Answer

The answer of Planned obsolescence might involve which of the...

Question 18

Companies that "greenwash" __________.
are environmentally friendly and have policies already in place to help protect the environment
are not environmentally friendly but strive to implement environmentally friendly practices
claim to be environmentally friendly but do not do what they claim to be doing
practice societal marketing
practice sustainable marketing

Accepted Answer

The answer of Companies that "greenwash" __________.
are environmentally friendly and...

Question 19

Critics of the North American economic marketing system have charged that marketers have created a culture in which people are judged by what they ________.
are
own
do
know
avoid

Accepted Answer

The answer of Critics of the North American economic marketing...

Question 20

Critics of the marketing system are most likely to charge that intermediaries ________.
are too few in number
are inefficient
provide only necessary services
underprice their services
are too competitive

Accepted Answer

The answer of Critics of the marketing system are most...

Quiz 3: Sustainable Marketing: Social Responsibility and Ethics

________ calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. Sustainable marketing Innovation The marketing concept Global marketing The strategic planning concept

The marketing concept recognizes that organizations thrive from day to day by determining ________ of target group customers and fulfilling those more effectively and efficiently than competitors do. demands needs and wants innovations personal benefits social benefits

Critics point out that in the drug industry, where a pill costing five cents to make may cost the consumer $2 to buy.This is an example of which of the following? deceptive advertising redlining excessive markups high-pressure selling shoddy products

A major step in regulating "unfair or deceptive acts or practices" was the development of the ________. Grusko Act Competition Bureau Canadian Commerce Commission Industry Act Business Improvement Bureau

Deceptive promotion differs from deceptive pricing in that deceptive promotion overstates the product's or . true price; performance features; performance packaging; costs design; features availability; package contents

The ________ specifically focuses on future company needs rather than both future company and future customer needs. societal marketing concept strategic planning concept sustainable marketing concept marketing concept consumer business concept

Critics claim that companies in the ________ industries introduce planned streams of new products that make older models obsolete, a form of planned obsolescence that harms consumers. services housing and construction food and beverage consumer electronics and computer financial and entertainment

Deceptive marketing practices fall into three groups: deceptive , deceptive , and deceptive . product; pricing; promotion pricing; promotion; placement pricing; promotion; packaging packaging; product; promotion product; packaging; placement

Advertising "puffery" is a term for ________. a straightforward promotional message innocent exaggeration for effect emotional appeals to consumers subliminal appeals to consumers value-added promotions

A long-standing charge against intermediaries is that they mark up prices beyond the ________. value of their services delivery charges going market price range most Canadians can afford to pay resale value

Many critics charge that the North American marketing system causes ________ to be higher than they would be under more "sensible" systems. imports exports prices product safety measures employee morals

________ persuades people to buy goods they had no thought of buying. Sustainable marketing High-pressure selling Deceptive placement Redlining Reverse redlining

Planned obsolescence might involve which of the following? the use of safe materials changing consumer styles the holding back of attractive functional features, then introducing them later to make older models obsolete the use of materials that will rust the use of components that will break

Critics of the North American economic marketing system have charged that marketers have created a culture in which people are judged by what they ________. are own do know avoid

Critics of the marketing system are most likely to charge that intermediaries ________. are too few in number are inefficient provide only necessary services underprice their services are too competitive