Deck 6: Improve a Design

Question 1

The optical center of a page occurs at precisely the center of the page.

Answer 1

False

Question 2

Mastheads appear on every page of a publication.

Answer 2

False

Question 3

You can manually increase the font size of selected characters by pressing [Ctrl][]].

Answer 3

True

Question 4

A page with objects arranged ____ tends to provide more visual interest because it is more surprising in appearance.

A) in a table
B) asymmetrically
C) symetrically
D) in two columns

Question 5

Which of the following is NOT true about white space?

A) An example is margins around a page.
B) It helps to keep a design uncluttered.
C) It can help guide the reader's eye.
D) It should be minimzed on a page.

Question 6

In the accompanying figure, item 2 is the Send Backward button.

Question 7

In the accompanying figure, item 3 is used to Zoom Out.

Question 8

When designing a publication, the best approach is to choose a few key elements that convey the message, then feature those items prominently.

Question 9

The optical center of a page is also known as the zero point.

Question 10

Using symmetrical balance will make your publication seem more dynamic and informal.

Question 11

A publication cannot have too many graphics, since this is what makes a publication interesting.

Question 12

The appearance of elements on a page is more important than the way the elements are arranged.

Question 13

In the accompanying figure, the headline Practicing Family Safety is at the optical center of the publication.

Question 14

The ____ occurs approximately 3/8 from the top of the page.

A) negative space
B) zero point
C) optical center
D) symmetrical point

Question 15

The advertiser's cost of running an ad is determined by the ad's size, color, and placement on the page.

Question 16

A ____ is used to hide a specific area of a design.

A) window
B) mask
C) crop
D) shade

Question 17

Advertisements are more likely to be seen if they are interspersed in a story spread out over several pages.

Question 18

When critiquing publications, artwork and text are considered independently of each other.

Question 19

In the accompanying figure, item 2 is used to align objects.

Question 20

In the accompanying figure, item 3 is the Crop button.

Question 21

When telling people that their work could use improvement, ____.

A) give the work to someone else or change it yourself
B) involve them in making improvements
C) do not tell them, they will always be offended
D) hold a meeting in which to share your critique with the person and others

Question 22

____ is a design principle that provides variety in the physical layout of a publication.

A) Alignment
B) Balance
C) Contrast
D) Symmetry

Question 23

Case James Lim asks his colleague, Georgia Morris, to evaluate a publication he is working on for a client. He hopes that feedback will help make improvements to the publication. To make a graphic stand out, Georgia suggests that James add a ____.

A) masthead
B) matte
C) mask
D) WordArt

Question 24

A colorful box behind an object that makes it stand out is called a ____.

A) matte
B) mask
C) WordArt
D) masthead

Question 25

Case James Lim asks his colleague, Georgia Morris, to evaluate a publication he is working on for a client. He hopes that feedback will help make improvements to the publication. James tells Georgia that he formatted the header as a ____.

A) masthead
B) matte
C) mask
D) pull quote

Question 26

When critiquing a masthead, you should consider ____.

A) the style and appearance of the table of contents
B) changing the title of the publication
C) the size, appearance, and placement of the title
D) the number of stories

Question 27

In the accompanying figure, the title is a ____.

A) mask
B) masthead
C) matte
D) header

Question 28

Case James Lim asks his colleague, Georgia Morris, to evaluate a publication he is working on for a client. He hopes that feedback will help make improvements to the publication. James is not very sensitive, but still prefers if the critique is given ____.

A) with friction
B) diplomatically
C) offensively
D) after the changes have been made by his colleague

Question 29

A good question to ask when critiquing a publication is: ____.

A) To what elements are your eyes drawn?
B) Is the text legible?
C) Are all the elements on the page necessary?
D) All of the above.

Question 30

____ is a feature that lets you create stylized text.

A) SmartArt
B) WordArt
C) Help Text
D) Help Art

Question 31

By working with people to help them revise their work, ____.

A) you will create friction in the workplace
B) they benefit by learning design concepts
C) you will hurt their feelings
D) the original author will be offended

Question 32

In the accompanying figure, the title Practicing Family Safety is the ____ of the publication.

A) header
B) masthead
C) zero point
D) optical center

Question 33

Case James Lim asks his colleague, Georgia Morris, to evaluate a publication he is working on for a client. He hopes that feedback will help make improvements to the publication. Georgia notices that a portion of the border James added around a graphic appears behind the masthead and should be covered up. To do this, James should add a ____.

A) masthead
B) matte
C) mask
D) nothing; he should delete the border

Question 34

Using white space to balance the positioned elements on a page is called ____.

A) asymmetrical balance
B) negative space
C) symmetrical balance
D) the optical center

Question 35

A good first step in critiquing a publication is to ____.

A) share the message with the reader
B) keep it simple
C) decide what is important
D) take in all the elements

Question 36

Before critiquing, you must know the ____ of the publication.

A) format
B) images
C) goals
D) length

Question 37

In the accompanying figure, the title of the newsletter was originally behind the graphic of the children causing the letter C to not appear. To fix this, the designer selected Creative Parent and clicked the ____ button.

A) Bring Forward
B) Send Backward
C) Move In Front
D) Stack on Top

Question 38

In the accompanying figure, inside the large letter C , a ____ hides the line from the object box surrounding the graphic of the family.

A) tint
B) shadow
C) mask
D) fill

Question 39

Advertisements that are ____ arrive at the publisher completely designed and ready to be put in the publication.

A) templates
B) camera-ready
C) WordArt
D) mastheads

Question 40

When done constructively, the critiquing process can be a positive learning experience for ____.

A) everyone involved
B) the reader
C) the designer
D) those making the critique

Question 41

____ elements should guide the reader from story to story, without providing unnecessary distractions.

A) Text
B) Design
C) Graphic
D) Quote

Question 43

In the accompanying figure, item 2 is used to _____.

A) delete objects
B) align objects
C) bring an object forward
D) send an object backward

Question 44

The components of any page should form a cohesive unit so that the reader is influenced by ____.

A) all the elements
B) the most prominent elements
C) the spacing of a block of text
D) the most descriptive text

Question 45

To insert a pull quote, click the INSERT tab, then click the ____________________ button in the Building Blocks group.

Question 46

A(n) ____________________ balance uses white space to balance the positioned objects, and is more dynamic and informal.

Question 47

In a(n) ____________________ balance, objects are placed equally relative to an imaginary vertical line.

Question 48

A(n) ____________________ is an arrangement of text and graphics that provide important information about a publication.

Question 50

A(n) ____________________ is an object designed to hide a specific area so that the final result looks seamless.

Question 52

In the accompanying figure, item 3 is used to _____.

A) zoom in
B) zoom out
C) center text
D) create baseline guides

Question 53

In the accompanying figure, item 1 is used to _____.

A) arrange the order of items
B) group multiple objects
C) crop a picture
D) create rectangles

Question 54

In the case of a newsletter cover, the components include the ____, the artwork and text, and the table of contents.

A) mask
B) story
C) footer
D) masthead

Question 55

If you want to use a pull quote you created later, you can drag it to the ____ area.

A) optical
B) title
C) task
D) scratch

Question 56

If necessary, you can use the keyboard ____________________ keys to nudge objects into position.

Question 57

Distributing story text in ____________________ and chunks across a page can open up the design and can provide visual relief from too much text.

Question 58

A masthead can contain elements that change regularly, such as the publication date or the ____________________ number and volume.

Question 59

In the accompanying figure, the text to the right of the publication that states No group is more.... is a(n) ____________________.

Question 60

In the accompanying figure, the text box containing the words No group is more... is currently located in the ____________________ area.

Question 62

Define and describe the terms: optical center, symmetrical balance, and asymmetrical balance.

Question 64

What are some considerations when critiquing a publication created by another designer?

Question 65

Advertisements are often used to defray costs in a publication. What are some ways the publisher can help make the ads attractive to readers? What determines ad cost?