Question 1

The optical center of a page occurs at precisely the center of the page.

Accepted Answer

The optical center of a page, also known as the visual center, is not always located precisely at the center of the page. It is the point where the reader's eyes are naturally drawn to, which can vary depending on factors such as the layout, content, and design choices.

Question 2

Mastheads appear on every page of a publication.

Accepted Answer

Mastheads typically appear on the front page or cover of a publication, not on every page. They include details like the publication's name, logo, and sometimes the names of key staff members.

Question 3

You can manually increase the font size of selected characters by pressing [Ctrl][]].

Accepted Answer

Pressing [Ctrl][]] increases the font size of the selected characters in many software programs such as Microsoft Word, Google Docs, and Adobe Photoshop.

Question 4

A page with objects arranged ____ tends to provide more visual interest because it is more surprising in appearance.
A) in a table
B) asymmetrically
C) symetrically
D) in two columns

Accepted Answer

When objects are arranged asymmetrically, they are not arranged in a predictable pattern, which makes it more visually interesting and surprising. Arranging objects in a table or symmetrical pattern is more predictable and can be less visually interesting. Arranging objects in two columns can work well, but it still follows a predictable pattern.

Question 5

Which of the following is NOT true about white space?
A) An example is margins around a page.
B) It helps to keep a design uncluttered.
C) It can help guide the reader's eye.
D) It should be minimzed on a page.

Accepted Answer

This is because white space is an essential design element that helps in keeping a design clean and uncluttered. It makes the content on a page easier to read and understand, and helps to guide the reader's eye towards the most critical details. Therefore, minimizing white space can make a design feel cramped, overwhelming, and challenging to navigate.

Question 6

In the accompanying figure, item 2 is the Send Backward button.

Accepted Answer

As per the given information in the accompanying figure, item 2 is indeed the Send Backward button.

Question 7

In the accompanying figure, item 3 is used to Zoom Out.

Accepted Answer

The statement is true as per the information given in the accompanying figure.

Question 8

When designing a publication, the best approach is to choose a few key elements that convey the message, then feature those items prominently.

Accepted Answer

This approach is called "visual hierarchy" and helps the audience understand the most important information by featuring it prominently.

Question 9

The optical center of a page is also known as the zero point.

Accepted Answer

The optical center of a page refers to the area that is slightly above the actual center or geometric center of the page, creating a visually balanced look. It is not referred to as the zero point; the term "zero point" is not commonly used in this context.

Question 10

Using symmetrical balance will make your publication seem more dynamic and informal.

Accepted Answer

Symmetrical balance creates a sense of stability and formality, whereas asymmetrical balance can create a sense of dynamism and informality.

Question 11

A publication cannot have too many graphics, since this is what makes a publication interesting.

Accepted Answer

While graphics can enhance a publication, having too many can overwhelm the content and make it difficult to read or comprehend. The design and distribution of graphics should be balanced with the text and overall layout of the publication.

Question 12

The appearance of elements on a page is more important than the way the elements are arranged.

Accepted Answer

The way elements are arranged on a page is just as important (if not more so) than their appearance. Proper layout, hierarchy, and organization can greatly impact the user experience and make the content more accessible and easy to understand.

Question 13

In the accompanying figure, the headline Practicing Family Safety is at the optical center of the publication.

Accepted Answer

The optical center is the point where the reader's eyes naturally rest, and in this figure, the headline Practicing Family Safety is placed at the optical center.

Question 14

The ____ occurs approximately 3/8 from the top of the page.
A) negative space
B) zero point
C) optical center
D) symmetrical point

Accepted Answer

The optical center is the point on a page where the viewer's eye is naturally drawn to first. It is typically located approximately 3/8 from the top of the page. Therefore, option C is the correct answer. Negative space refers to the empty or unused space in a design, and symmetrical point is not a relevant term in this context. Zero point is a term used in some design software, but it is not relevant to the placement of elements on a page.

Question 15

The advertiser's cost of running an ad is determined by the ad's size, color, and placement on the page.

Accepted Answer

The cost of running an ad is determined by various factors, including the ad's size, color, and placement on the page. Other factors may include the publication's circulation, target audience, and advertising objectives.

Question 16

A ____ is used to hide a specific area of a design.
A) window
B) mask
C) crop
D) shade

Accepted Answer

A mask is a graphic tool used to hide specific areas of a design. This can be useful in situations where only certain parts of the design should be visible, or when you want to create visual effects such as a vignette or blurred edges. Windows, crops, and shades do not necessarily have the same function as masks when it comes to design.

Question 17

Advertisements are more likely to be seen if they are interspersed in a story spread out over several pages.

Accepted Answer

When an advertisement is interspersed in a story spread out over several pages, it is more likely to catch the attention of the reader as they are already engaged in the content and are more likely to continue reading through the advertisement. This also allows for multiple exposures to the advertisement, increasing the chances of it being remembered or acted upon.

Question 18

When critiquing publications, artwork and text are considered independently of each other.

Accepted Answer

Artwork and text should be considered together in a publication as they complement each other and work towards the overall message and purpose of the publication. Ignoring one aspect can lead to an incomplete evaluation and potential misinterpretation of the publication's impact.

Question 19

In the accompanying figure, item 2 is used to align objects.

Accepted Answer

The answer of  In the accompanying figure, item 2...

Question 20

In the accompanying figure, item 3 is the Crop button.

Accepted Answer

The answer of  In the accompanying figure, item 3...

Quiz 6: Improve a Design