Deck 10: Print News Release

Question 1

The first news release was written to announce __.

A) the adoption of the Bill of Rights
B) a college graduation
C) an unusual circus act
D) the invention of the automobile
E) the signing of the Magna Carta

Answer 1

a college graduation

Question 2

Setting a specific time before which information in a news release may NOT be used by the media is called a/an __.

A) embargo
B) end mark
C) news flag
D) release date
E) summary

Answer 2

embargo

Question 3

The indication of the subject of a news release on pages following the first page is called a/an __.

A) dateline
B) end mark
C) more line
D) news flag
E) slug line

Answer 3

slug line

Question 4

An optional element of news releases that visually accents the word "news" is called a/an __.

A) dateline
B) end mark
C) letterhead
D) news flag
E) slug line

Question 5

The capsule of information including the essential public relations message is called a/an __.

A) action statement
B) benefit statement
C) inverted pyramid
D) news brief
E) summary lead

Question 6

An optional part of a news release is a/an __.

A) action statement
B) benefit statement
C) end mark
D) lead
E) organizational ID

Question 7

The most appropriate type of lead for a news release is a ___ lead.

A) question
B) quote
C) summary

Question 8

An essential element of news releases that adds to the basic journalistic writing formula is a/an __.

A) action statement
B) benefit statement
C) end mark
D) organizational ID
E) summary lead

Question 9

A speech release is a type of __ release.

A) announcement
B) comment
C) follow-up
D) hard-news
E) product

Question 10

A release about the selection of a new CEO is a type of __ release.

A) announcement
B) comment
C) event
D) follow-up
E) progress

Question 11

The element in a news release that focuses on mobilizing readers and viewers is called ___.

A) an info-action statement
B) attribution
C) context
D) the benefit statement
E) delayed detail

Question 12

Changes in audience media habits and new technological developments available to public relations practitioners have decreased the need for practitioners to rely primarily on news releases to communicate with their publics.

Question 13

A lead should include the name of the main news source in the release.

Question 14

The lead sentence in a news release requires attribution of information to a news source.

Question 15

The text of a news release should be printed with justified right and left margins.

Question 16

A dateline is used for all news releases.

Question 17

Attribution generally follows rather than precedes a quotation in a news release.

Question 18

Leads often include general rather than specific information.

Question 19

Discuss public relations writing versus journalistic writing in terms of reporting news.

Question 20

Explain the importance of localizing news releases.