Question 1

The first news release was written to announce __.
A) the adoption of the Bill of Rights
B) a college graduation
C) an unusual circus act
D) the invention of the automobile
E) the signing of the Magna Carta

Accepted Answer

B

Question 2

Setting a specific time before which information in a news release may NOT be used by the media is called a/an __.
A) embargo
B) end mark
C) news flag
D) release date
E) summary

Accepted Answer

An embargo in the context of news and media refers to a directive that the information provided cannot be published or broadcast until a specified date and time. This is often used to give journalists time to prepare stories or to coordinate the timing of news releases with events or announcements.

Question 3

The indication of the subject of a news release on pages following the first page is called a/an __.
A) dateline
B) end mark
C) more line
D) news flag
E) slug line

Accepted Answer

A slug line is used in journalism and screenwriting to indicate the subject or main idea of a piece of writing on each page, ensuring continuity and organization, especially in news releases where the document spans multiple pages.

Question 4

An optional element of news releases that visually accents the word "news" is called a/an __.
A) dateline
B) end mark
C) letterhead
D) news flag
E) slug line

Accepted Answer

A news flag is an optional element in news releases that visually highlights the word "news," serving as a visual cue to emphasize the content's nature.

Question 5

The capsule of information including the essential public relations message is called a/an __.
A) action statement
B) benefit statement
C) inverted pyramid
D) news brief
E) summary lead

Accepted Answer

The news brief is a capsule of information that includes the essential public relations message.

Question 6

An optional part of a news release is a/an __.
A) action statement
B) benefit statement
C) end mark
D) lead
E) organizational ID

Accepted Answer

The answer of An optional part of a news release...

Question 7

The most appropriate type of lead for a news release is a ___ lead.
A) question
B) quote
C) summary

Accepted Answer

A summary lead is the most appropriate for a news release because it quickly informs the reader about the who, what, where, when, why, and how of the story, providing essential information upfront.

Question 8

An essential element of news releases that adds to the basic journalistic writing formula is a/an __.
A) action statement
B) benefit statement
C) end mark
D) organizational ID
E) summary lead

Accepted Answer

A benefit statement is an essential element of news releases that adds to the basic journalistic writing formula. It explains how the news will benefit the reader or viewer.

Question 9

A speech release is a type of __ release.
A) announcement
B) comment
C) follow-up
D) hard-news
E) product

Accepted Answer

The answer of A speech release is a type of...

Question 10

A release about the selection of a new CEO is a type of __ release.
A) announcement
B) comment
C) event
D) follow-up
E) progress

Accepted Answer

A release about the selection of a new CEO is an announcement release, as it informs the public or specific stakeholders about a significant decision or update within an organization.

Question 11

The element in a news release that focuses on mobilizing readers and viewers is called ___.
A) an info-action statement
B) attribution
C) context
D) the benefit statement
E) delayed detail

Accepted Answer

An info-action statement in a news release is designed to mobilize readers and viewers by providing them with information on how they can take action or get involved.

Question 12

Changes in audience media habits and new technological developments available to public relations practitioners have decreased the need for practitioners to rely primarily on news releases to communicate with their publics.

Accepted Answer

The advent of social media, direct communication platforms, and various digital tools has diversified the ways public relations practitioners can engage with their audiences, reducing the sole reliance on traditional news releases.

Question 13

A lead should include the name of the main news source in the release.

Accepted Answer

only if the name is known to the audience

Question 14

The lead sentence in a news release requires attribution of information to a news source.

Accepted Answer

attribution may be delayed until the second or subsequent paragraph

Question 15

The text of a news release should be printed with justified right and left margins.

Accepted Answer

ragged right margin

Question 16

A dateline is used for all news releases.

Accepted Answer

only those distributed outside the area

Question 17

Attribution generally follows rather than precedes a quotation in a news release.

Accepted Answer

In news writing, the standard practice is to present the quotation first and then follow it with the attribution, which identifies the speaker. This format helps maintain the flow of the narrative and keeps the reader engaged.

Question 18

Leads often include general rather than specific information.

Accepted Answer

Leads typically provide a broad overview to capture interest, with specific details often included later in the text.

Question 19

Discuss public relations writing versus journalistic writing in terms of reporting news.

Accepted Answer

The answer of Discuss public relations writing versus journalistic writing...

Question 20

Explain the importance of localizing news releases.

Accepted Answer

The answer of Explain the importance of localizing news releases....

Quiz 10: Print News Release

The first news release was written to announce __.

Setting a specific time before which information in a news release may NOT be used by the media is called a/an __.

The indication of the subject of a news release on pages following the first page is called a/an __.

An optional element of news releases that visually accents the word "news" is called a/an __.

The capsule of information including the essential public relations message is called a/an __.

An optional part of a news release is a/an __.

The most appropriate type of lead for a news release is a ___ lead.

An essential element of news releases that adds to the basic journalistic writing formula is a/an __.

A speech release is a type of __ release.

A release about the selection of a new CEO is a type of __ release.

The element in a news release that focuses on mobilizing readers and viewers is called ___.