Deck 1: Marketing Research

Question 1

Men who read sports magazines are ________. Is an example of ?

A)word completion.
B)sentence completion.
C)question completion.
D)story completion

Answer 1

sentence completion.

Question 2

A technique in which a consumer is asked to assume the role/behaviour of an object or another person.

A)third- person technique.
B)cartoon test.
C)role -play.
D)personification

Answer 2

role -play.

Question 3

Data collected on field.

A)secondary data.
B)internal data.
C)external data
D)primary data

Answer 3

primary data

Question 4

Questions that ask respondents to provide a rating on a specific matter on a scale of 1-10 or in a scale of 'poor' to 'good' is an example of which scale?

A)rank order scaling
B)the staple scale question
C)sematic differential scale
D)rating scale questions

Question 5

What proceeds Analysing and interpreting the outcomes in steps of experimental research methods?

A)reporting results
B)drawing the conclusion
C)measuring the outcomes/ collection of data
D)administration of test/carrying out the study

Question 6

In census the data is collected through ----------

A)standardised tests
B)interviews
C)secondary data
D)observations

Question 7

For Devising a Good Questionnaire

A)technical or specialized words be used
B)use long sentences
C)the wording must be kept simple
D)writing style should be inaccurate.

Question 8

Ratio Scale:

A)the most common examples of ratio scales are currency
B)the most common examples of ratio scales are weight, age, height, and money.
C)the most common examples of ratio scales are products

Question 9

Attitude scales are used to measure:

A)attitudes, opinions or values
B)people attitudes
C)attitudes, opinions
D)attitudes

Question 10

Eye movement camera is used for

A)theatre test
B)positive image building for long term recall
C)tracking movement of the eye over press advertisements
D)sales effect test

Question 11

Which one of the following is NOT used in advertising research?

A)copy testing
B)voting intention
C)pre-testing
D)post-testing

Question 12

To assess if advertisement has achieved its objectives, we will use

A)literature review
B)sampling techniques
C)post testing methods
D)secondary data research

Question 13

Slogan Testing is the method of which research?

A)copy research
B)copy testing
C)pre-testing
D)post-testing

Question 14

Which is the greatest limitation of Pre-testing?

A)ample of concepts
B)halo effect
C)excellent recall
D)expert jury members

Question 15

What is the purpose of copy Research?

A)to make communication more effective
B)to spot errors in the copy
C)idea generation
D)to find out its comprehension

Question 16

Which test is conducted at the end of the creation process?

A)copy research
B)copy testing
C)pre-testing
D)post testing

Question 17

After the data analysis, the next step is to test the_______.

A)sample design
B)questionnaire designing
C)hypothesis testing
D)presentation

Question 18

In __________ questionnaires are send to the respondents, they fill it up and send it back

A)telephonic survey
B)personal interview
C)mall intercept
D)mail survey

Question 19

An____________ is a scale of measurement where the distance between any two adjacent units of measurement intervals is the same but the zero point is arbitrary

A)attitude scale
B)likert scale
C)interval scale
D)numerical scale

Question 20

Marketing research is continuous and ________process.

A)knowledge
B)systematic
C)specialized
D)promotional

Question 21

New product development research helps companies refine their __________.

A)marketing strategy
B)promotion strategy
C)media strategy
D)product design

Question 22

The health of a brand is measured by its _________.

A)brand equity
B)brand loyalty
C)brand logo
D)brand association

Question 23

______________Research of a product is conducted in the laboratory in order to develop a product with latest design.

A)market research
B)advertising research
C)technical research
D)media research