Question 1

Men who read sports magazines are ________. Is an example of ?

Accepted Answer

This is an example of sentence completion, where a blank is provided within a sentence that needs to be filled in with an appropriate word or phrase.

Question 2

A technique in which a consumer is asked to assume the role/behaviour of an object or another person.

Accepted Answer

Role-play is a technique where a consumer is asked to assume the role or behavior of an object or another person, allowing for the exploration of perceptions, attitudes, and behaviors in a simulated context.

Question 3

Data collected on field.

Accepted Answer

Data collected on the field is considered primary data because it is gathered firsthand for a specific research purpose.

Question 4

Questions that ask respondents to provide a rating on a specific matter on a scale of 1-10 or in a scale of 'poor' to 'good' is an example of which scale?

Accepted Answer

Rating scale questions ask respondents to provide a rating, often on a numerical scale or using descriptive terms like 'poor' to 'good', which fits the description provided.

Question 5

What proceeds Analysing and interpreting the outcomes in steps of experimental research methods?

Accepted Answer

In experimental research methods, data collection or measuring the outcomes typically occurs before analyzing and interpreting the results.

Question 6

In census the data is collected through ----------

Accepted Answer

In a census, data is primarily collected through interviews, where individuals provide information about themselves and their households.

Question 7

For Devising a Good Questionnaire

Accepted Answer

The wording in a good questionnaire should be kept simple to ensure that all respondents understand the questions in the same way, which helps in collecting accurate and reliable data.

Question 8

Ratio Scale:

Accepted Answer

Ratio scales not only allow for the comparison of amounts, they also have a meaningful zero point that allows for the comparison of absolute magnitudes. Examples include weight, age, height, and money, where the value of zero actually signifies the absence of the quantity.

Question 9

Attitude scales are used to measure:

Accepted Answer

Attitude scales are used to measure attitudes, opinions, or values.

Question 10

Eye movement camera is used for

Accepted Answer

The answer of Eye movement camera is used for
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Question 11

Which one of the following is NOT used in advertising research?

Accepted Answer

Voting intention is not used in advertising research; it is typically used in political polling and research to predict election outcomes, not in evaluating or improving advertising effectiveness.

Question 12

To assess if advertisement has achieved its objectives, we will use

Accepted Answer

Post testing methods are specifically designed to evaluate the effectiveness of advertisements after they have been aired or published, making them the appropriate choice for assessing if an advertisement has achieved its objectives.

Question 13

Slogan Testing is the method of which research?

Accepted Answer

The answer of Slogan Testing is the method of which...

Question 14

Which is the greatest limitation of Pre-testing?

Accepted Answer

The halo effect is a significant limitation in pre-testing because it can cause bias in the evaluation process. This psychological phenomenon occurs when an individual's overall impression of a person, brand, or product influences their feelings and thoughts about that entity's character or properties. In the context of pre-testing, this can lead to skewed results as the participants' perceptions might be overly influenced by a single positive attribute, overshadowing other relevant factors.

Question 15

What is the purpose of copy Research?

Accepted Answer

The answer of What is the purpose of copy Research?
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Question 16

Which test is conducted at the end of the creation process?

Accepted Answer

The answer of Which test is conducted at the end...

Question 17

After the data analysis, the next step is to test the_______.

Accepted Answer

After data analysis, the next step is often hypothesis testing, where the hypotheses formulated at the beginning of the research are tested using the data that has been analyzed.

Question 18

In __________ questionnaires are send to the respondents, they fill it up and send it back

Accepted Answer

In a mail survey, questionnaires are sent to respondents through the mail. The respondents then fill out the questionnaire and send it back to the researcher. This method allows for data collection from a geographically dispersed sample without the need for face-to-face interaction.

Question 19

An____________ is a scale of measurement where the distance between any two adjacent units of measurement intervals is the same but the zero point is arbitrary

Accepted Answer

An interval scale is characterized by equal intervals between measurements, but it does not have a true zero point, making it suitable for measuring things like temperature in Celsius or Fahrenheit, where zero is not the absence of temperature but rather a point on the scale.

Question 20

Marketing research is continuous and ________process.

Accepted Answer

Marketing research is a systematic process because it involves a step-by-step procedure to gather, analyze, and interpret information to help make business decisions.

Quiz 1: Marketing Research