Question 1

New product development research helps companies refine their __________.

Accepted Answer

New product development research primarily focuses on refining the product design to ensure it meets customer needs and preferences before it is launched in the market.

Question 2

The health of a brand is measured by its _________.

Accepted Answer

Brand equity is the value of a brand. It is measured by the strength of the brand's name, logo, and other assets.

Question 3

______________Research of a product is conducted in the laboratory in order to develop a product with latest design.

Accepted Answer

Technical research is conducted in a laboratory setting to develop products with the latest designs, focusing on the technical aspects and improvements of a product.

Quiz 1: Marketing Research

New product development research helps companies refine their __________.

The health of a brand is measured by its _________.

______________Research of a product is conducted in the laboratory in order to develop a product with latest design.