To assess if advertisement has achieved its objectives, we will use
A) literature review
B) sampling techniques
C) post testing methods
D) secondary data research
Correct Answer:
Verified
Q7: For Devising a Good Questionnaire
A)technical or specialized
Q8: Ratio Scale:
A)the most common examples of ratio
Q9: Attitude scales are used to measure:
A)attitudes, opinions
Q10: Eye movement camera is used for
A)theatre test
B)positive
Q11: Which one of the following is NOT
Q13: Slogan Testing is the method of which
Q14: Which is the greatest limitation of Pre-testing?
A)ample
Q15: What is the purpose of copy Research?
A)to
Q16: Which test is conducted at the end
Q17: After the data analysis, the next step
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