Eye movement camera is used for
A) theatre test
B) positive image building for long term recall
C) tracking movement of the eye over press advertisements
D) sales effect test
Correct Answer:
Verified
Q5: What proceeds Analysing and interpreting the outcomes
Q6: In census the data is collected through
Q7: For Devising a Good Questionnaire
A)technical or specialized
Q8: Ratio Scale:
A)the most common examples of ratio
Q9: Attitude scales are used to measure:
A)attitudes, opinions
Q11: Which one of the following is NOT
Q12: To assess if advertisement has achieved its
Q13: Slogan Testing is the method of which
Q14: Which is the greatest limitation of Pre-testing?
A)ample
Q15: What is the purpose of copy Research?
A)to
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