Deck 1: Research Methods and Techniques

Question 1

What is an observation Schedule?

A)A set of explicit rule sfor assigning behavior to categories
B)A timetable of days on which you plan to carry out your observation
C)A lost of questions to ask your interviewees
D)A way of testing for measurement validity

Answer 1

A set of explicit rule sfor assigning behavior to categories

Question 2

What is the full form for TRP?

A)TAM Rating Programme
B)Television Rating Point
C)Television Research Point
D)Target Rating Point

Answer 2

Television Rating Point

Question 3

Preliminary data collection is a part of-

A)Descriptive Research
B)Exploratory Research
C)Applied Research
D)Explanatory Research

Answer 3

Exploratory Research

Question 4

The most important advantage of sampling method of data collection is-

A)Increase accuracy
B)The only method of data collection
C)Saves time
D)Easy to handle the data

Question 5

Research refers to the search for-:

A)Information
B)Knowledge
C)Analysis
D)Applications

Question 6

Which is the most common method to conduct a web survey?

A)Email Survey
B)SMS Survey
C)Social Media Integration
D)All of the above

Question 7

The objective of research should be:

A)Providing new information
B)Pushing back ignorance and baseless nations
C)Both A&B
D)None of these

Question 8

Which amongst the following is an advantage of Web Survey?

A)Faster medium to Reach Target Audience
B)Data Reliability
C)Population Selection
D)Easy Cooperation

Question 9

Census method of research is which type of method?

A)Qualitative
B)Quantitative
C)Biased
D)All of the above

Question 10

A research hypothesis can take either

A)Declarative form
B)Null form
C)Question form
D)All of the above

Question 11

Media Research is related to

A)Primary-data collection
B)Secondary-data collection
C)Copy-testing technique
D)Raw data and facts

Question 12

Market research is done to target:

A)Customers
B)Producers
C)Advertisements
D)None of these

Question 13

The most immediate step of market research is

A)Advertising
B)Setting target audience
C)Effective media planning
D)All of these

Question 14

Which of the following best suits for 'Action Research?

A)It is an applied research
B)It is an quantitative research
C)It is a survey research
D)It is a population research

Question 15

What is the full form for IRS?

A)Internal Revenue Service
B)Indian Readership Survey
C)International Readership Survey
D)Individualised Research Study

Question 16

Planning a survey involves 2 concurrent activities: one, Construction of the survey instrument and which is the second?

A)Selection of the sample
B)Selection of the survey mode
C)Coding of variables
D)Selection of the survey design

Question 17

Which of the following is not something a researcher will have to consider when thinking about their sample size?

A)Time and Cost
B)No Responses
C)Length of Questionnaire
D)Heterogeneity of population

Question 18

Research is which type of activity

A)Social
B)Political
C)Academic
D)Disciplined

Question 19

Research is a:

A)Tool for delve deep in quest of truth
B)Phenomenon comprising of predefined processes
C)Boom to society
D)All of the above

Question 20

Which of the following is the first step in starting the research process?

A)Searching sources of information to locate problem.
B)Survey of related literature
C)Identification of problem
D)Searching for solutions to the problem

Question 21

Which country after India has the highest sample size in readership Survey

A)France
B)Brazil
C)Germany
D)Finland

Question 22

In National Readership Survey, what is the minimum age to participate in a survey

A)10 Years
B)11 Years
C)12 Years
D)13 Years

Question 23

Research can be used in the fields of

A)Education
B)Economics
C)Administrator
D)All of the above

Question 24

Research problem is selected from the stand point of?

A)Researcher's interest
B)Financial support
C)Social relevance
D)Availbility of relevant literature