Question 1

What is an observation Schedule?
A)A set of explicit rule sfor assigning behavior to categories
B)A timetable of days on which you plan to carry out your observation
C)A lost of questions to ask your interviewees
D)A way of testing for measurement validity

Accepted Answer

An observation schedule is a structured method used in research to categorize and record observable behaviors or phenomena according to predefined criteria or rules, ensuring consistency and reliability in data collection.

Question 2

What is the full form for TRP?
A)TAM Rating Programme
B)Television Rating Point
C)Television Research Point
D)Target Rating Point

Accepted Answer

Television Rating Point (TRP) is a tool provided to judge which programs are viewed the most. This gives us an index of the choice of the people and shows the popularity of a particular program.

Question 3

Preliminary data collection is a part of-
A)Descriptive Research
B)Exploratory Research
C)Applied Research
D)Explanatory Research

Accepted Answer

Preliminary data collection is typically associated with exploratory research, where the goal is to gather more information about a relatively unknown topic to identify patterns, hypotheses, or insights, rather than to test a specific theory or outcome.

Question 4

The most important advantage of sampling method of data collection is-
A)Increase accuracy
B)The only method of data collection
C)Saves time
D)Easy to handle the data

Accepted Answer

Sampling can save significant time compared to collecting data from the entire population, making it a practical choice for many research projects.

Question 5

Research refers to the search for-:
A)Information
B)Knowledge
C)Analysis
D)Applications

Accepted Answer

Research primarily aims at generating new knowledge through systematic investigation and study.

Question 6

Which is the most common method to conduct a web survey?
A)Email Survey
B)SMS Survey
C)Social Media Integration
D)All of the above

Accepted Answer

All of the methods listed are commonly used to conduct web surveys.

Question 7

The objective of research should be:
A)Providing new information
B)Pushing back ignorance and baseless nations
C)Both A&B
D)None of these

Accepted Answer

The objective of research encompasses both providing new information and pushing back ignorance and baseless notions, as these goals contribute to the expansion of knowledge and understanding in various fields.

Question 8

Which amongst the following is an advantage of Web Survey?
A)Faster medium to Reach Target Audience
B)Data Reliability
C)Population Selection
D)Easy Cooperation

Accepted Answer

Web surveys allow for a faster reach to the target audience because they can be distributed instantly across the internet, making it quicker to gather responses compared to traditional survey methods.

Question 9

Census method of research is which type of method?
A)Qualitative
B)Quantitative
C)Biased
D)All of the above

Accepted Answer

The census method of research is quantitative because it involves the collection and analysis of numerical data from every member of a population.

Question 10

A research hypothesis can take either
A)Declarative form
B)Null form
C)Question form
D)All of the above

Accepted Answer

A research hypothesis can be expressed in declarative form, stating a direct relationship or difference; in null form, stating no expected difference or relationship; and in question form, posing the relationship or difference as a question.

Question 11

Media Research is related to
A)Primary-data collection
B)Secondary-data collection
C)Copy-testing technique
D)Raw data and facts

Accepted Answer

The answer of Media Research is related to
A)Primary-data collection
B)Secondary-data collection
C)Copy-testing...

Question 12

Market research is done to target:
A)Customers
B)Producers
C)Advertisements
D)None of these

Accepted Answer

Market research is primarily conducted to understand the needs, preferences, and behaviors of customers to tailor products, services, and marketing strategies accordingly.

Question 13

The most immediate step of market research is
A)Advertising
B)Setting target audience
C)Effective media planning
D)All of these

Accepted Answer

The answer of The most immediate step of market research...

Question 14

Which of the following best suits for 'Action Research?
A)It is an applied research
B)It is an quantitative research
C)It is a survey research
D)It is a population research

Accepted Answer

Action Research is an applied research method focused on solving specific problems or improving practices within a particular context, such as in education or community development. It involves a cycle of planning, acting, observing, and reflecting, with the goal of achieving practical outcomes.

Question 15

What is the full form for IRS?
A)Internal Revenue Service
B)Indian Readership Survey
C)International Readership Survey
D)Individualised Research Study

Accepted Answer

The answer of What is the full form for IRS?
A)Internal...

Question 16

Planning a survey involves 2 concurrent activities: one, Construction of the survey instrument and which is the second?
A)Selection of the sample
B)Selection of the survey mode
C)Coding of variables
D)Selection of the survey design

Accepted Answer

The second concurrent activity in planning a survey is the selection of the sample, which involves determining who will be surveyed to ensure the data collected is representative of the population being studied.

Question 17

Which of the following is not something a researcher will have to consider when thinking about their sample size?
A)Time and Cost
B)No Responses
C)Length of Questionnaire
D)Heterogeneity of population

Accepted Answer

The length of the questionnaire is more related to survey design and participant engagement rather than a direct consideration in determining sample size. Factors like time, cost, non-responses, and population heterogeneity directly impact decisions on how large a sample should be to ensure representativeness and feasibility.

Question 18

Research is which type of activity
A)Social
B)Political
C)Academic
D)Disciplined

Accepted Answer

Research is primarily an academic activity as it involves systematic investigation to establish facts, develop new theories, or solve problems within various fields of study.

Question 19

Research is a:
A)Tool for delve deep in quest of truth
B)Phenomenon comprising of predefined processes
C)Boom to society
D)All of the above

Accepted Answer

Research is a comprehensive process that involves exploring truth, following systematic methods, and contributing positively to society, thus encompassing all the given options.

Question 20

Which of the following is the first step in starting the research process?
A)Searching sources of information to locate problem.
B)Survey of related literature
C)Identification of problem
D)Searching for solutions to the problem

Accepted Answer

Identification of problem is the first step in the research process, as it defines the direction and purpose of the study.

Quiz 1: Research Methods and Techniques

What is an observation Schedule?

What is the full form for TRP?

Preliminary data collection is a part of-

The most important advantage of sampling method of data collection is-

Research refers to the search for-:

Which is the most common method to conduct a web survey?

The objective of research should be:

Which amongst the following is an advantage of Web Survey?

Census method of research is which type of method?

A research hypothesis can take either

Media Research is related to

Market research is done to target:

The most immediate step of market research is

Which of the following best suits for 'Action Research?

What is the full form for IRS?

Planning a survey involves 2 concurrent activities: one, Construction of the survey instrument and which is the second?

Which of the following is not something a researcher will have to consider when thinking about their sample size?

Research is which type of activity

Research is a:

Which of the following is the first step in starting the research process?