Deck 4: Business-To-Business Marketing and Branding Strategies

Question 1

which triggers positive or negative emotions leads to purchase motivation

A)emotional appeal
B)rational appeal
C)moral appeal
D)irrational appeal

Answer 1

emotional appeal

Question 2

Customers in growth stage of life cycle of products are classified as

A)innovators
B)early adopters
C)middle majority customers
D)laggards

Answer 2

early adopters

Question 3

Considering non-personal communication channels, magazines, direct mail and newspapers are considered as

A)online media
B)print media
C)broadcast media
D)display media

Answer 3

print media

Question 4

Product development process after analysis of business next step to be taken is

A)test marketing
B)penetration marketing
C)one chanal marketing
D)individual marketing

Question 5

who is suspicious of change is classified as

A)late majority
B)early majority
C)laggard
D)early adopter

Question 6

which is reflected in web design through ______.

A)different feature stories appealing to different members
B)content referencing the needs of companies
C)different navigation options appealing to different members
D)status of the business in the purchase decision process

Question 7

Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______.

A)referencing needs of companies of different sizes
B)the status of the business in the purchase decision process
C)different feature stories appealing to different members
D)different navigation options appealing to different members

Question 8

which goal of a business-to-business website involves gaining permission from a website visitor and other communications channels?

A)serve
B)speak
C)sell
D)save

Question 9

Business-to business eCommerce involves commercial transactions between other organizations and organizations.

A)True
B)False
C)May be
D)May not be

Question 10

the example of business-to-business services offered by Google which gains advertising revenue.

A)Google AdWords pay per click sponsored
B)Google Apps Application Suite
C)YouTube Brand Channel
D)Google Search application providing online website

Question 11

______ is an example of business-to-business services offered by Google application running as part of a customer's website.

A)Google Search application providing online website search
B)Google Apps Business Application
C)YouTube Brand Channel
D)Google AdWords click sponsored link advertising

Question 12

which is normally run by a consortium of buyers in order to establish an efficient purchasing environment.

A)B2B independent e-marketplace.
B)buyer-oriented marketplace.
C)supplier-oriented marketplace.
D)vertical and horizontal e-marketplace.

Question 13

which is an online platform operated by a third party and is open to buyers or sellers in a particular industry.

A)vertical and horizontal e-marketplace.
B)supplier-oriented marketplace.
C)buyer-oriented marketplace.
D)B2B independent e-marketplace.

Question 14

By bulk buying of items, One aim of e-procurement is to increase savings

A)right quantity.
B)right thing.
C)right quality.
D)right price.

Question 15

Which production is related to procurement?

A)Office supplies.
B)Raw materials.
C)Information systems.
D)Furniture.

Question 16

In a market where companies build close connective relationships where Internet technology will not feature strongly in the development of these relationships, this is known as a ______ relationship.

A)Low Tech, High Touch, Personal
B)Low Tech, High Touch Transactional
C)High Tech/Low Touch, Automated
D)High Tech/Low Touch, Personal

Question 17

where technology will not feature in the development of these relationships, this is known as a ______ relationship.

A)Low Tech, High Touch, Personal
B)Low Tech, High Touch Transactional
C)High Tech/Low Touch, Personal
D)High Tech/Low Touch, Automated

Question 18

website functions, which are the most important?

A)Having free reports
B)services your company provides
C)Capturing email addresses of visitors
D)information on every page

Question 19

Way promote a business with social media is__________

A)your company, services, and products
B)many contacts as possible
C)Offer a lot of helpful
D)potential clients to visit your website

Question 20

search page engine optimization refers to_________

A)Programming keywords into a website
B)each page of a website for design
C)amount of links coming into your website
D)The number of search engine sites a website

Question 21

The best way to improve search engine ranking is with

A)Video
B)A blog
C)Having at least 500 words on the page
D)a lot of graphics per page

Question 22

which main objective of branding is?

A)customers recognize your logo and marketing materials
B)earn trust from your customers
C)Promotional materials that match
D)a unique tag line

Question 23

Which marketing techniques are most likely to pay you?

A)Pay click advertising
B)Using social media marketing
C)Posting press
D)article marketing